by Pat Iyer | Jul 1, 2021 | Blog, Book Marketing
Titles Can Make Your Book a Success – Or Not You’ve heard that you can’t judge a book by its cover. This isn’t true; people make decisions about whether to even pick up a book and look at it based on the cover. They make the same kinds of decisions based on the...
by Pat Iyer | Jul 1, 2021 | Blog, Book Marketing, Book writing, Podcast
The COVID epidemic has given many people a new urgency to live a purpose-driven life. Those who once had an “I’ll do it one of these days” mindset have had to confront the possibility that they have less time to realize their purposes than they’d thought. For Ron...
by Pat Iyer | Jun 25, 2021 | Blog, Book Marketing, Book writing, Podcast
Do you ever worry that the target audience for your book might be too small? Susan Haibeck, a highly experienced oncology nurse and legal nurse consultant, makes it clear that the question isn’t the size of the audience but how much they need the information in the...
by Pat Iyer | Apr 23, 2021 | Blog, Book Marketing, Book writing, Podcast
Everyone has a legacy, the sum of their unique experiences and the lessons learned from them. Doreen Cumberford, an expatriate for over 60 years, shares how she turned her legacy into a book. Life in the Camel Lane, a memoir about her 15 years in Saudi Arabia. Learn...
by Pat Iyer | Apr 22, 2021 | Blog, Book Marketing
Pat Iyer and Greg Williams at his book launch party The room is teeming with people, who are milling around, meeting authors, and getting free copies of books. Yes, that was the scene when I served as ghostwriter for Greg Williams and we launched the book in Manhattan...
by Pat Iyer | Mar 14, 2021 | Blog, Book Marketing, Book writing, Podcast, Writing process
Books with essays and stories compiled by different authors are a popular trend in publishing, as evidenced by the huge success of the Chicken Soup series. Nancy Matthews, a cofounder of Women’s Prosperity Network, describes her successful business philosophy and how...
