by Pat Iyer | Mar 2, 2023 | A, Blog, Book Marketing
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? Book marketing answers that fear. While having a small number of sales is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others...
by Pat Iyer | Dec 18, 2021 | Blog, Book Marketing, Book writing, Podcast
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.” MJ, motivational...
by Pat Iyer | Dec 10, 2021 | Blog, Book Marketing, Book writing, Podcast
The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions. Steve Cadigan who has spent 35 years in...
by Pat Iyer | Nov 22, 2021 | Blog, Book Marketing, Book writing, Podcast
Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print...
by Pat Iyer | Nov 12, 2021 | Blog, Book Marketing, Book writing, Podcast
All of us, at some points in our lives, feel that life is unfair, and we can find plenty of evidence to back up those feelings. We can feel so victimized that we can’t move beyond them. It takes resilience to climb out of the rubble and begin anew. Pat Iyer’s life...
