If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an...
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? When I interviewed potential authors about their fears, they cited book marketing, and lack of sales, as big concerns. While that is always possible, with a little planning and...
Titles Can Make Your Book a Success – Or Not You’ve heard that you can’t judge a book by its cover. This isn’t true; people make decisions about whether to even pick up a book and look at it based on the cover. They make the same kinds of decisions based on the...
The COVID epidemic has given many people a new urgency to live a purpose-driven life. Those who once had an “I’ll do it one of these days” mindset have had to confront the possibility that they have less time to realize their purposes than they’d thought. For Ron...
Do you ever worry that the target audience for your book might be too small? Susan Haibeck, a highly experienced oncology nurse and legal nurse consultant, makes it clear that the question isn’t the size of the audience but how much they need the information in the...
Everyone has a legacy, the sum of their unique experiences and the lessons learned from them. Doreen Cumberford, an expatriate for over 60 years, shares how she turned her legacy into a book. Life in the Camel Lane, a memoir about her 15 years in Saudi Arabia. Learn...
