by Pat Iyer | Oct 22, 2026 | Blog, Book Marketing, Publishing
You’ve labored over writing your book. You’ve breathed a sigh of relief that it is done. “Wow, that was a lot of work.” One of my clients said to me, “I’m done with the book. Now, can I start the next one?” Not so fast. Now the work begins. You’ve got to promote your...
by Pat Iyer | Oct 15, 2026 | Blog, Book Marketing
The room is teeming with people, who are milling around, meeting authors, and getting free copies of books. Yes, that was the scene when I served as ghostwriter for Greg Williams and we launched Body Language Secrets to Win More Negotiations in Manhattan at a C Suite...
by Pat Iyer | Sep 23, 2026 | Blog, Book Marketing
Many authors treat the book description as the last chore of the upload. They finish the book, open their Amazon KDP account and type something into the box in ten minutes. I understand the impulse. After months of writing chapters, a 150 words book description feels...
by Pat Iyer | Mar 2, 2023 | A, Blog, Book Marketing
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? Book marketing answers that fear. While having a small number of sales is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others...
by Pat Iyer | Dec 18, 2021 | Blog, Book Marketing, Book writing, Podcast
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.” MJ, motivational...
by Pat Iyer | Dec 10, 2021 | Blog, Book Marketing, Book writing, Podcast
The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions. Steve Cadigan who has spent 35 years in...
