Pat Iyer’s Blog

All Blog Posts

Short Books, Short Reads – Easy to Complete

Short Books, Short Reads – Easy to Complete

What is a short book? And how long should it be? Thirty years ago, you would have had no trouble answering that question. A book was an oblong physical object that had either hard covers and a dust jacket or was a paperback. You turned the pages with your hand. That...

read more
How Good is Grammarly?

How Good is Grammarly?

You’ve probably heard of the editing tool, Grammarly. If you go to its web site, grammarly.com, you will read claims that the app ensures that what you write is easy to read, effective, and mistake-free. It presumably detects grammar, spelling, punctuation, word...

read more
Write Intriguing Email Subject Lines

Write Intriguing Email Subject Lines

With email inboxes getting ever more crowded, you must snag the attention of your reader – and quickly. First, they look at who sent them the email, and then, they look at the email subject line. Here are 5 attention-getting tactics for email subject lines. 1. The...

read more
How to Create Content by Speaking

How to Create Content by Speaking

Maybe writing isn’t your genius. Don’t let that stop you when you want to create content. As a ghostwriter, I’ve had people come to me, saying that they would love to write a book, but they can’t write. Sadly, they may blame themselves for what they perceive as a...

read more
Three Suggestions to Revive Your Blog

Three Suggestions to Revive Your Blog

Does your blog seem to be in hibernation? If so, these suggestions may return it to life. When you let a blog lie dormant, you miss marketing opportunities and become much less visible. I've been blogging since 2009. I've written thousands of blog posts for people...

read more
Use Fictional Techniques in Nonfiction

Use Fictional Techniques in Nonfiction

Non-fiction writers, especially if they’re beginning writers, can make a critical mistake about what writing non-fiction demands. They may think, “This is going to be easier than writing fiction. I don’t have to worry about characters, plot development, description,...

read more
Create an Irresistible Hook

Create an Irresistible Hook

What is an irresistible hook? A hook is a compelling title or first sentence in an article or claim that pulls your ideal reader right in. Where are your irresistible hooks? Your hooks are in your stories. What is the story behind your business? What is the story...

read more
How Passive Are You?

How Passive Are You?

Active Wording Attracts Readers Passive sentence construction drains the power and focus of your writing. and for many of us, it is so natural that we don't realize we are doing it. Engage your readers with active voice and reduce your use of passive voice. Passive...

read more
Effective Emails: Communicate With a Client or Colleague

Effective Emails: Communicate With a Client or Colleague

Do you know how to send out effective emails? You might bristle at the question. "Of course! I email all day long."  Have you changed your email techniques since the beginning of the pandemic? On a functional level, most businesses responded quickly to the demands for...

read more
Attract and Keep Readers with How-To Blogs

Attract and Keep Readers with How-To Blogs

We are driven by our need for answers to solve common problem and turn to how-to blogs and videos for help. A how-to blog can strengthen your relationship with readers and potential customers and clients. Take advantage of one of the Internet’s primary benefits: the...

read more

Should you write a non-fiction book review? Pat Iyer

Recent Posts

Archives