Pat Iyer’s Blog

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A Powerful Book – Create its Foundation

A Powerful Book – Create its Foundation

Want to write a powerful book that people will love? Check these 7 elements for building its foundation. 1. Create an outline before you start writing. The outline should fit your vision for your powerful book. By researching competing books, by reviewing your...

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How to Edit Your Work

How to Edit Your Work

You’ve written a report, speech, newsletter, or other document. You’ve put a lot of time and thought into it. You have an investment in it. Now you need to edit your work. You can find lots of practical advice about how to edit your work. However, none of these...

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How to Conquer Blogger’s Block

How to Conquer Blogger’s Block

If you’ve ever worried that you don’t have any ideas for your blog, here is how to conquer blogger’s block. Blogger’s block is a special kind of writer’s block. A fiction writer may get stuck in a story because something is missing: a plot element, a needed character,...

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Write a Book and Expand Your Business

Write a Book and Expand Your Business

You ask, "Write a book - me?" Are you wondering how to expand your business? Do you have a lot of expertise to share – which you know would help your audience? Has a major segment of the market shifted away from buying your services? Are you questioning your marketing...

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The Power of Headlines in Writing

The Power of Headlines in Writing

Many features can make or break the power of headlines to draw in a reader. Length Matters Google usually displays 50-60 characters of a headline, so, regardless of a headline’s length, the beginning needs to be compelling. In general, for English-language headlines,...

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How Perfectionism Prevents Publishing

How Perfectionism Prevents Publishing

Perfectionism and its sidekick, procrastination, can not only strangle the life out of your writing but prevent it from ever seeing the light of day—i.e., the eyes of others. This is a sinister partnership. Imagine a writer named Julianne. All her life, she’s wanted...

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Lean Writing: How to Cut the Bloat

Lean Writing: How to Cut the Bloat

Editing to remove bloat makes your writing leaner. Bloat occurs when one word makes another unnecessary. Adjectives can create bloat. I covered them in this post. This post presents tips on unnecessary pairings of words, which weaken your writing. Create lean writing...

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Powerful Punctuation Point: Parentheses

Powerful Punctuation Point: Parentheses

She Lost a Job Opportunity Because of Punctuation Errors I know this because she lost a job with me. I looked at countless resumes when I had my own business. The moment I saw a typographical error, grammatical mistake, or punctuation error, I stopped reading. Do you...

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Blogs and Newsletters: What’s the Difference?

Blogs and Newsletters: What’s the Difference?

Do you need both blogs and newsletters? How are they different? Maybe you’ve been writing a blog for a long time, or perhaps you’ve just begun. Either way, you know it takes time and a regular commitment to keep your blog from gathering dust...

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How to Set the Scene for a Comfortable Writing Environment

How to Set the Scene for a Comfortable Writing Environment

You don’t have to suffer when you write. Create a comfortable writing environment. Experienced writers, those who write every day, will tell you that you can’t do anything more important than to create a physical setting and a comfortable writing environment for the...

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