Pat Iyer’s Blog

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Blogs and Newsletters: What’s the Difference?

Blogs and Newsletters: What’s the Difference?

Do you need both blogs and newsletters? How are they different? Maybe you’ve been writing a blog for a long time, or perhaps you’ve just begun. Either way, you know it takes time and a regular commitment to keep your blog from gathering dust...

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How to Set the Scene for a Comfortable Writing Environment

How to Set the Scene for a Comfortable Writing Environment

You don’t have to suffer when you write. Create a comfortable writing environment. Experienced writers, those who write every day, will tell you that you can’t do anything more important than to create a physical setting and a comfortable writing environment for the...

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Time to Write a Book: How Do You Get It?

Time to Write a Book: How Do You Get It?

Many authors tell me they feel stuck when it comes to starting a book. That blank screen stymies them. Their desire to be an author and to get the benefits of being published is thwarted by the time to write a book. Writing a book can be an intimidating task. Blank...

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How to Write a Compelling Blog

How to Write a Compelling Blog

Your blog serves different purposes. You want to provide interesting content while highlighting your business and expertise. A compelling blog attracts readers to you and your business. Here are three methods for doing this. Quotations and Photos Combining a beautiful...

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What is Vanity Publishing?

What is Vanity Publishing?

You’re planning to write or you’ve just written a book. When you tell a friend about your project, he asks you about agents and publishing houses. You respond that you’ve looked into self-publishing, and you think you’ll follow that route. He doesn’t sneer (at least,...

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The Importance of Concise Writing

The Importance of Concise Writing

Talk about concise writing - it does not get any briefer. Today I saw an ad that popped up to the right of a YouTube video I was watching. It caught my eye because it was so concise. It read: New Need Now And the name of the product. In the world of writing, this is...

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What Type of Editor Do You Need?

What Type of Editor Do You Need?

Some writers, those who have just begun the process, know that they need editors. They may be unsure of the type of editor they need. Others, who have a little more experience, may question that need. “I know how to spell and punctuate,” they say. “I have good grammar...

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How to Consistently Blog

How to Consistently Blog

So you want to write a blog? What’s stopping you? Are you afraid you will not be able to consistently blog? Here are some of the answers I’ve heard. “It’s a big commitment.” “You have to do it every week—at least.” “How does anyone think of all those article...

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What are the pros and cons of working with a ghostwriter?

What are the pros and cons of working with a ghostwriter?

Traditionally we write about pros and cons of any topic. I don't like ending on negative notes, so I am switching the order of pros and cons of working with a ghostwriter. First, let's start with the cons. A ghostwriter, by the way, is a person who works with you to...

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Is a Cat a That? Correct Use of That

Is a Cat a That? Correct Use of That

Is a cow an “it”? What is the correct use of that? In order to answer these questions, I need to address a related grammatical question about the use of that. Is a Human a “That”? In the course of editing manuscripts, I began to notice that people seemed to be...

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