Pat Iyer’s Blog

All Blog Posts

Effective Emails: Communicate With a Client or Colleague

Effective Emails: Communicate With a Client or Colleague

Do you know how to send out effective emails? You might bristle at the question. "Of course! I email all day long."  Have you changed your email techniques since the beginning of the pandemic? On a functional level, most businesses responded quickly to the demands for...

read more
Attract and Keep Readers with How-To Blogs

Attract and Keep Readers with How-To Blogs

We are driven by our need for answers to solve common problem and turn to how-to blogs and videos for help. A how-to blog can strengthen your relationship with readers and potential customers and clients. Take advantage of one of the Internet’s primary benefits: the...

read more
Does Your Email Header Fail?

Does Your Email Header Fail?

A few words can determine the success or failure of your email campaign. Are your headers making your email header fail? Email Headers That Lose You Subscribers “Do You Hate Me?” I got a message with this header in my inbox a few days ago. It didn’t come from anyone I...

read more
How to Define the Benefits of Your How To Book

How to Define the Benefits of Your How To Book

"What will my reader get from my how to book?" Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to their...

read more
Use Quotations to Enliven Your Writing

Use Quotations to Enliven Your Writing

Sprinkling quotations into your writing is a very effective way to improve it. Doing this serves a number of functions. Quotations summarize a point you’re making in your work. They also emphasize this point. A quotation by someone both famous and respected gives...

read more
Writing Practice Makes Perfect

Writing Practice Makes Perfect

If you want to have a successful business, you need to either get comfortable with writing practice or have deep pockets to hire a writer. Even if you do have a large surplus to invest in your business, you could probably think of a dozen better uses for it. You’ve...

read more
Write With Your Own Voice

Write With Your Own Voice

Many beginning writers make one mistake that dooms their books to failure. The don't write with their own voice. They avoid putting themselves into their writing, thinking that an objective, personality-free tone will make them sound more professional. Instead, they...

read more
Difference between Content Curation and Content Creation

Difference between Content Curation and Content Creation

As a blogger, you don't always have to create content from scratch. Content curation helps busy readers - and you. The more comfortable you get with blogging, the more you can focus on providing value for your readers. Here’s an area where readers will greatly...

read more
Writing Tips: How to Polish Your Writing

Writing Tips: How to Polish Your Writing

These basic writing tips help you become a better writer. People are writing more now than ever before. Whether it’s writing emails, stories, books or blog posts, you must know the basics of writing. Don’t show your writing inexperience by making rookie mistakes....

read more
Writing Style: How to Keep Your Audience Awake

Writing Style: How to Keep Your Audience Awake

Whether you’re giving a speech or writing a memo, email, or book, remember that both the words you use and how you arrange them (your writing style) have a powerful effect on your listening or reading audience. I recently attended a presentation. The subject was...

read more

Writing to Get Business podcast – Linley Baker

Writing to Get Business Podcast- Michael Nimetz

Recent Posts

Archives