Pat Iyer’s Blog

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How to Write Effective Emails

How to Write Effective Emails

There is no way to avoid having to write effective emails. Are you using powerful language? Let me give you an example of what not to do. Whenever I edit the transcript of a podcast, I search for the phrase, “You know.” A search of a 30-minute podcast yielded 80...

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When You Can’t Write to Keep Your Reader’s Attention

When You Can’t Write to Keep Your Reader’s Attention

I’m sure you’ve had the experience of listening to someone give a speech or presentation and found yourself losing interest. The subject may interest you; it may be one you want to know more about, but you can’t keep your attention on the speaker. The same thing...

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Writing Tips for “All About” Books

Writing Tips for “All About” Books

Are you looking for writing tips for a general “all about book? "The first thing you need to know is that it can’t be too general.  Actually, the worst mistake you could make would be presenting a generic overview and leaving it at that. I have a colleague who wrote...

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Punctuation: It Makes a Difference

Punctuation: It Makes a Difference

Good punctuation is essential for effective communication. Poorly punctuated sentences can be confusing, hard to understand and completely change the meaning of what is being said. This blog post will look at why punctuation is so important and how it can help you...

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The Fear of Never Finishing Your Book

The Fear of Never Finishing Your Book

The fear of never finishing your book is more common than you may realize. This can happen to any writer, and it can occur at any stage of your writing. If you feel that you can’t get through it, the most important thing to realize is that you’ve joined a...

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How to Engage with Clients Through a Newsletter

How to Engage with Clients Through a Newsletter

As distinct from blog posts, which run 500-800 words in length, a newsletter gives you the opportunity to expand your views on a subject. They also allow you to include more than one subject and to use design features with greater creativity. With a newsletter, you...

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Write a Business Plan That Will Improve Your Business

Write a Business Plan That Will Improve Your Business

Do you feel that your business is stagnating? Or are you reeling from changes? For example, look at what happened to Twitter after Elon Musk took over and changed the business plan. Massive layoffs and changes in the work culture sent people and advertisers reeling. I...

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How Often Should You Send an Email Newsletter

How Often Should You Send an Email Newsletter

I stared at boxes of printed newsletters and questioned my commitment to printed newsletters. Was this worth the expense? Should I send an email newsletter instead? And if so, how often? I'll share with you why I switched from a printed to a digital newsletter and how...

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The Company Memo as a Reflection of Company Culture

The Company Memo as a Reflection of Company Culture

Good writing skills plus a good attitude make a good memo. The tone of the company memo is key. An Imaginary Case History Sean must send out a memo to the people on his team about low productivity among employees. The nature of that memo will depend a lot on the kind...

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How to Price Your Kindle Book

What is the best Kindle pricing range?  To answer how to price your Kindle book, first ask yourself, "Am I more interested cash sales or gaining exposure/subscribers?" When to Offer Your Book for Free If your goal is to use your Kindle eBook to attract subscribers to...

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Power Words in Stories – Pat Iyer

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