Pat Iyer’s Blog
All Blog Posts
Educational Writing and Promotional Writing: What is the Difference?
Denise had been sending a weekly email to her list for eleven months. Three thousand two hundred subscribers. While she had respectable open rates, she got almost no replies. And when she pulled her book sales report before a conference, she couldn't point to a single...
Why Professional Writing Matters More Than You Think
You may never meet many of your prospects in person before they decide whether to hire you. Instead, they meet you through your professional writing. And they judge you accordingly. I personally heard an internet marketer make the argument that typos make you human....
Writing Scripts for Video and Webinars
Karli had delivered the same talk to live audiences a dozen times. Her clients nodded along, asked good questions, and booked discovery calls afterward. So, when she recorded a webinar version of that talk, she did what seemed logical: she began writing scripts of her...
Content Creation Consistency: Why Waiting for Inspiration Hurts Your Visibility
Many business owners approach writing as something they do when they feel inspired. The problem with this approach is that the hungry blog needs to be fed regularly. Content creation consistency relies on systems, not serendipity. Has this happened to you? You get a...
How to Create a Year’s Worth of Blog Topics From Client Questions
One of the biggest challenges business owners face is deciding what to write about as blog topics. You sit down to create a blog post, stare at a blank screen, and wonder what topic would interest your audience. Meanwhile, the answer may already be sitting in your...
How to Write to Build Trust
Have you wondered, "How do I write so prospects think, 'This person understands my problem?'" How do I build trust? One of the fastest ways to lose a potential client is to sound generic. Prospects who are reading your blog posts, emails, LinkedIn articles, and...
The Best Business Stories You Can Share
Some business owners believe they have nothing interesting to write about. They assume great content comes from dramatic events, celebrity clients, or extraordinary accomplishments. As a result, they stare at a blank screen, wondering what to post next. The truth is...
Professional Writing Tips for Business Professionals
Many coaches, consultants, and speakers fall into the trap of trying to sound “professional” by writing as if they are preparing a corporate policy manual or letter. The result is content that may be technically correct but difficult to connect with. Readers skim it,...
From Blog to a Book
If you’ve been publishing blog posts consistently, you may be sitting on the foundation of your next book without realizing it. Instead of starting from scratch, you can shape your existing content into a focused, valuable short book that reflects your expertise and...
How to Conduct Interviews for Written Profiles or Expert Q&As
If you’ve ever struggled to come up with fresh content ideas, you’re overlooking one of the most reliable sources sitting right in front of you: other people’s expertise. How you conduct interviews—whether for written profiles, expert Q&As, or guest podcast...