by Pat Iyer | Oct 28, 2026 | Blog, Publishing
How long does it take to self-publish a book? You can put one on Amazon in less than an hour, because the formatting takes a few minutes and the upload system walks you through each step. That’s the easy part. But a quickly formatted book may look amateurish and not...
by Pat Iyer | Oct 22, 2026 | Blog, Book Marketing, Publishing
You’ve labored over writing your book. You’ve breathed a sigh of relief that it is done. “Wow, that was a lot of work.” One of my clients said to me, “I’m done with the book. Now, can I start the next one?” Not so fast. Now the work begins. You’ve got to promote your...
by Pat Iyer | Oct 15, 2026 | Blog, Book Marketing
The room is teeming with people, who are milling around, meeting authors, and getting free copies of books. Yes, that was the scene when I served as ghostwriter for Greg Williams and we launched Body Language Secrets to Win More Negotiations in Manhattan at a C Suite...
by Pat Iyer | Oct 8, 2026 | Blog, Book writing, Writing process
She sat slumped in a wheelchair, staring back at the graduate students gathered around a table. Our psychology professor interviewed her about her injuries. Softly, she told a halting story of an abusive husband who habitually beat her. She never understood what would...
by Pat Iyer | Oct 1, 2026 | Blog, Book writing
You see an opportunity to contribute a chapter to a compilation book. It sounds exciting. Before you say yes, here’s what to consider. Yes, a chapter in a compilation book makes you a published author. And it can be a great way to lead you to the next step: a book of...
by Pat Iyer | Sep 23, 2026 | Blog, Book Marketing
Many authors treat the book description as the last chore of the upload. They finish the book, open their Amazon KDP account and type something into the box in ten minutes. I understand the impulse. After months of writing chapters, a 150 words book description feels...
