by Pat Iyer | Jul 22, 2026 | Blog, Book writing, Writing process
A few years ago, I sat down for what should have been a routine book coaching project with a client — a professional speaker with expertise worth sharing. She hired me as her ghostwriter. Initially, we talked about her vision for the book and the content she wanted to...
by Pat Iyer | Jul 16, 2026 | Blog, Writing Skills, Writing Style
One of my clients, who is an attorney, questioned me recently on the use of dialogue. Trained to be precise, she was uneasy when I transformed long passages of narrative into lively dialogue. Her memoir was about events that took place several years before, and she...
by Pat Iyer | Jul 9, 2026 | Blog, Book writing
I just finished a novel about momentum: John Grisham’s The Confession. A young man in Texas is wrongly convicted of murder and sentenced to death. With days left before the execution, the real killer sets out to save him — and the entire book becomes a race to...
by Pat Iyer | Jul 2, 2026 | Blog, Business Writing, Writing Style
Denise had been sending a weekly email to her list for eleven months. Three thousand two hundred subscribers. While she had respectable open rates, she got almost no replies. And when she pulled her book sales report before a conference, she couldn’t point to a...
by Pat Iyer | Jun 25, 2026 | Blog, Business Writing, Writing Skills
You may never meet many of your prospects in person before they decide whether to hire you. Instead, they meet you through your professional writing. And they judge you accordingly. I personally heard an internet marketer make the argument that typos make you human....
by Pat Iyer | Jun 18, 2026 | Blog, Writing Style
Karli had delivered the same talk to live audiences a dozen times. Her clients nodded along, asked good questions, and booked discovery calls afterward. So, when she recorded a webinar version of that talk, she did what seemed logical: she began writing scripts of her...
