by Pat Iyer | May 22, 2026 | Blog, Business Writing, Writing process
Some business owners believe they have nothing interesting to write about. They assume great content comes from dramatic events, celebrity clients, or extraordinary accomplishments. As a result, they stare at a blank screen, wondering what to post next. The truth is...
by Pat Iyer | May 14, 2026 | Blog, Business Writing
Many coaches, consultants, and speakers fall into the trap of trying to sound “professional” by writing as if they are preparing a corporate policy manual or letter. The result is content that may be technically correct but difficult to connect with. Readers skim it,...
by Pat Iyer | Apr 30, 2026 | Blog, Blogging, Book writing
If you’ve been publishing blog posts consistently, you may be sitting on the foundation of your next book without realizing it. Instead of starting from scratch, you can shape your existing content into a focused, valuable short book that reflects your expertise and...
by Pat Iyer | Apr 16, 2026 | Blog, Business Writing, Writing process
If you’ve ever struggled to come up with fresh content ideas, you’re overlooking one of the most reliable sources sitting right in front of you: other people’s expertise. How you conduct interviews—whether for written profiles, expert Q&As, or guest podcast...
by Pat Iyer | Apr 9, 2026 | Blog, Blogging, Writing Style
A colleague once told me she had stopped writing blogs for her website altogether. Not because she lacked ideas—she had plenty—but because every time she tried to “optimize” a post, it started to sound stiff and unnatural. She felt like she was writing for a machine...
by Pat Iyer | Apr 2, 2026 | Blog, Business Writing
A speaker delivered a presentation to a room of peers. It was detailed, filled with insights, and sparked a lively discussion. Encouraged, he turned the talk into a blog post and shared it with prospective clients. It fell flat. No emails, no calls, no invitations to...
