by Pat Iyer | Apr 30, 2026 | Blog, Blogging, Book writing
If you’ve been publishing blog posts consistently, you may be sitting on the foundation of your next book without realizing it. Instead of starting from scratch, you can shape your existing content into a focused, valuable short book that reflects your expertise and...
by Pat Iyer | Apr 16, 2026 | Blog, Business Writing, Writing process
If you’ve ever struggled to come up with fresh content ideas, you’re overlooking one of the most reliable sources sitting right in front of you: other people’s expertise. How you conduct interviews—whether for written profiles, expert Q&As, or guest podcast...
by Pat Iyer | Apr 9, 2026 | Blog, Blogging, Writing Style
A colleague once told me she had stopped writing blogs for her website altogether. Not because she lacked ideas—she had plenty—but because every time she tried to “optimize” a post, it started to sound stiff and unnatural. She felt like she was writing for a machine...
by Pat Iyer | Apr 2, 2026 | Blog, Business Writing
A speaker delivered a presentation to a room of peers. It was detailed, filled with insights, and sparked a lively discussion. Encouraged, he turned the talk into a blog post and shared it with prospective clients. It fell flat. No emails, no calls, no invitations to...
by Pat Iyer | Mar 26, 2026 | Blog, Blogging, Writing Style
A potential client lands on your website, scans your services, and then pauses. Then they read a case study. They are not looking for a list of credentials. They are asking themselves a different question: Can this person really help me? This is where case studies...
by Pat Iyer | Mar 19, 2026 | Blog, Writing process
Sarah Jackson had just spent a day at an Atlantic City Casino when her bus pulled up to the curb. When she walked across the front of the bus to get to her car, a driver coming up beside the bus hit her hard enough to throw her onto the hood of the car, leaving a...
