by Pat Iyer | Feb 20, 2021 | Blog, Book Marketing, Book writing, Podcast
Rob Kopman has made at least two million dollars developing a unique book: a thirty-minute version of the several-hours-long Jewish ceremony called a seder. He has been steadily selling The 30-Minute Seder for sixteen years, and his secret ingredient is highly...
by Pat Iyer | Feb 11, 2021 | Blog, Writing Style
One hundred years after the creation of the Aunt Jemima stereotype, one might hope that companies might have learned not to create racist images. Gucci dispelled this hope. During Black History Month in 2019, the Italian luxury brand for fashion and leather goods...
by Pat Iyer | Feb 5, 2021 | Blog, Book writing, Podcast, Publishing
Amber Wynn, who has over 30 years’ experience in the nonprofit sector, brings her passionate commitment to the importance of nonprofits to her work. This commitment led her to write four in a proposed series of thirteen e-books to help nonprofits overcome...
by Pat Iyer | Feb 4, 2021 | Blog, Blogging
If you’ve read my latest book, 52 Writing Tips: Fast and Easy Ways to Polish Your Writing, you know that I devote one section to blogging, with several articles to help both novice and experienced bloggers. Why, then, would I describe blogging as dangerous? Done...
by Pat Iyer | Jan 29, 2021 | Blog, Book Marketing, Book writing, Podcast, Writing process
Successful business leaders are always looking for ways to increase not only sales, but more importantly, profits. Mark Boundy, who has a rich and varied background as a product manager, product marketing manager, and sales leader, organized what he’d learned into a...
by Pat Iyer | Jan 22, 2021 | Blog, Book Marketing, Book writing, Podcast, Writing process
John Saunders, formerly involved in sales and sales leadership on Wall Street, has very recently published The Optimizer: Building and Leading a Team of Serial Innovators. This blueprint for success is full of invaluable information about his book idea He describes in...
