You’re probably familiar with the phrase, “I’m not an expert, but I know what I like.” This idea works fine for personal choices, but it can be a disaster in a writing critique group. If you’re a new writer who joins one for new writers, the odds are that no one will...
If Your Company Uses Instruction Manuals for Its Products, You Must Read This. Too many businesses don’t give enough attention to what may be their most important documents. Entering Appliance Hell I recently bought an appliance. (I’m not naming either the specific...
The buyer beware thinking is yielding to the need for the seller to take care to avoid unhappy clients. If you are a Latin speaker (who is?) you’d say caveat emptor. The phrase describes the concept in contract law that places the burden of due diligence on the...
As a blogger, you’re convinced of blogging’s value. You have lots of ideas, and you like to write. What could go wrong? You can get consumed by the desire for your blog to be (very) popular. How often do you check your blog’s stats? One of the biggest mistake...
Know When To Stop No matter what you’re writing, if you get carried away by your own words, you’ll lose your audience. Mark Twain told a story about sitting in church one day. The preacher was giving an inspiring sermon on the subject of a worthy cause. He was asking...
Do you know how to show off your expertise? Having a top-notch website is crucial. You might be the most brilliant business owner, but how will your market know it? Do you blog about your expertise? Do you share advice in a select group of private forums? Of course,...
