by Pat Iyer | Oct 15, 2026 | Blog, Book Marketing
The room is teeming with people, who are milling around, meeting authors, and getting free copies of books. Yes, that was the scene when I served as ghostwriter for Greg Williams and we launched Body Language Secrets to Win More Negotiations in Manhattan at a C Suite...
by Pat Iyer | Oct 8, 2026 | Blog, Book writing, Writing process
She sat slumped in a wheelchair, staring back at the graduate students gathered around a table. Our psychology professor interviewed her about her injuries. Softly, she told a halting story of an abusive husband who habitually beat her. She never understood what would...
by Pat Iyer | Oct 1, 2026 | Blog, Book writing
You see an opportunity to contribute a chapter to a compilation book. It sounds exciting. Before you say yes, here’s what to consider. Yes, a chapter in a compilation book makes you a published author. And it can be a great way to lead you to the next step: a book of...
by Pat Iyer | Sep 23, 2026 | Blog, Book Marketing
Many authors treat the book description as the last chore of the upload. They finish the book, open their Amazon KDP account and type something into the box in ten minutes. I understand the impulse. After months of writing chapters, a 150 words book description feels...
by Pat Iyer | Sep 17, 2026 | Blog, Book writing, Business Writing, Writing Style
Most experts think the best book topic is the one that shows everything they know. If you are an experienced person, that book could be massive, right? Instead of writing a huge book, think more narrowly. The topic that becomes an authority-building book is the...
