How Often Should You Send an Email Newsletter

How Often Should You Send an Email Newsletter

I stared at boxes of printed newsletters and questioned my commitment to printed newsletters. Was this worth the expense? Should I send an email newsletter instead? And if so, how often? I’ll share with you why I switched from a printed to a digital newsletter...

How to Price Your Kindle Book

What is the best Kindle pricing range?  To answer how to price your Kindle book, first ask yourself, “Am I more interested cash sales or gaining exposure/subscribers?” When to Offer Your Book for Free If your goal is to use your Kindle eBook to attract...
The Power of Reverse Outlining

The Power of Reverse Outlining

In school, I remember a lot of time being devoted to teaching the skill of outlining. Teachers recommended it as the best way to form the foundation for an essay or term paper. The essay style I learned was highly structured. First came the Roman numerals, then the...

Book Design: An Inside Job

Writing Your Book is Only the First Step I’ve published nearly 60 books and had a role in designing many books I’ve ghostwritten and/or edited. From this experience, I know that the interior design of a book plays a huge role. It can even determine whether a reader...