by Pat Iyer | May 27, 2026 | Blog, Blogging, Business Writing, Writing Skills
Have you wondered, “How do I write so prospects think, ‘This person understands my problem?'” How do I build trust? One of the fastest ways to lose a potential client is to sound generic. Prospects who are reading your blog posts, emails, LinkedIn...
by Pat Iyer | May 22, 2026 | Blog, Business Writing, Writing process
Some business owners believe they have nothing interesting to write about. They assume great content comes from dramatic events, celebrity clients, or extraordinary accomplishments. As a result, they stare at a blank screen, wondering what to post next. The truth is...
by Pat Iyer | May 14, 2026 | Blog, Business Writing
Many coaches, consultants, and speakers fall into the trap of trying to sound “professional” by writing as if they are preparing a corporate policy manual or letter. The result is content that may be technically correct but difficult to connect with. Readers skim it,...
by Pat Iyer | Apr 30, 2026 | Blog, Blogging, Book writing
If you’ve been publishing blog posts consistently, you may be sitting on the foundation of your next book without realizing it. Instead of starting from scratch, you can shape your existing content into a focused, valuable short book that reflects your expertise and...
by Pat Iyer | Apr 16, 2026 | Blog, Business Writing, Writing process
If you’ve ever struggled to come up with fresh content ideas, you’re overlooking one of the most reliable sources sitting right in front of you: other people’s expertise. How you conduct interviews—whether for written profiles, expert Q&As, or guest podcast...
