Create an Irresistible Hook

Create an Irresistible Hook

What is an irresistible hook? A hook is a compelling title or first sentence in an article or claim that pulls your ideal reader right in. Where are your irresistible hooks? Your hooks are in your stories. What is the story behind your business? What is the story...
Writing Practice Makes Perfect

Writing Practice Makes Perfect

If you want to have a successful business, you need to either get comfortable with writing practice or have deep pockets to hire a writer. Even if you do have a large surplus to invest in your business, you could probably think of a dozen better uses for it. You’ve...
How Do You Self-Publish a Book?

How Do You Self-Publish a Book?

Have you ever read the acknowledgments page of a book and seen words like this: “I could not have done this without the support and assistance of my devoted agent, Kimberly Behemoth”?  These thanks are not for people who self-publish a book.  Are you a...