by Pat Iyer | Apr 16, 2026 | Blog, Business Writing, Writing process
If you’ve ever struggled to come up with fresh content ideas, you’re overlooking one of the most reliable sources sitting right in front of you: other people’s expertise. How you conduct interviews—whether for written profiles, expert Q&As, or guest podcast...
by Pat Iyer | Mar 19, 2026 | Blog, Writing process
Sarah Jackson had just spent a day at an Atlantic City Casino when her bus pulled up to the curb. When she walked across the front of the bus to get to her car, a driver coming up beside the bus hit her hard enough to throw her onto the hood of the car, leaving a...
by Pat Iyer | Mar 10, 2026 | Blogging, Publishing, Writing process
Many professionals treat email newsletters or ezines as a routine task. You send out a message, hopefully your subscribers read it, and then it fades into the digital background. The real opportunity lies in viewing ezines differently—not as one-time communications...
by Pat Iyer | Mar 4, 2026 | Blog, Editing, Writing process
When I handed back a proofreading exercise to a young lady who applied for an admin position in my company, I pointed out the words she had missed. She glared at me and indignantly said, “I don’t proofread. I use spell check.” I thought, “Then you are not the right...
by Pat Iyer | Feb 25, 2026 | Artificial Intelligence, Blog, Writing process
Artificial intelligence has entered the writing world quietly and quickly. Business owners are using AI tools like Claude, Perplexity and ChatGPT to draft blog posts, create emails, formulate social media posts, outline books, summarize research, generate headlines,...
by Pat Iyer | Aug 1, 2025 | Blog, Book writing, Editing, Writing process
Have you ever said, “One day I’ll write a book”? If so, you’re in very good company. According to surveys, 81% who want to write a book – don’t. Fewer than 1% of Americans who want to write a book ever follow through. What’s stopping the rest? Not a lack...
