by Pat Iyer | Nov 22, 2021 | Blog, Book Marketing, Book writing, Podcast
Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print...
by Pat Iyer | Nov 12, 2021 | Blog, Book Marketing, Book writing, Podcast
All of us, at some points in our lives, feel that life is unfair, and we can find plenty of evidence to back up those feelings. We can feel so victimized that we can’t move beyond them. It takes resilience to climb out of the rubble and begin anew. Pat Iyer’s life...
by Pat Iyer | Oct 1, 2021 | Blog, Book Marketing, Book writing, Podcast, Writing process
Donna is 6’5” tall and a woman who both literally and figuratively stands out. Her height gave her the confidence to succeed in the male-dominated world of real estate, and her intuitive gifts enabled her to become a master player and teacher of poker. Poker helped...
by Pat Iyer | Sep 20, 2021 | Blog, Book Marketing, Book writing, Podcast, Writing process
If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an...
by Pat Iyer | Sep 2, 2021 | Blog, Book Marketing, Grammar
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? When I interviewed potential authors about their fears, they cited book marketing, and lack of sales, as big concerns. While that is always possible, with a little planning and...
