Pat Iyer’s Blog
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Write a Book About Your Business
To write a book about your business could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriott hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title intrigued...
78 How to Pick Book Topics: Divot, not Pivot – Stephen Shapiro
If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an...
Use Adverbs with Caution
I could have written “cautiously,” but I didn’t want to be guilty of using an adverb before I’d even begun the body of the blog post. I say “guilty” because adverb overuse is one of the cardinal errors of writing. What Is an Adverb? Adverbs provide additional...
77 Step by Step Process for Writing a book – David Avrin-Writing to Get Business Podcast
Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose a subject, and how do you manage to write the 40,000 or 50,000 words, which, even in these streamlined times, are needed? Here to break this down for you in easy,...
76 Are you guilty of business blather? Jerry McTigue-Writing to Get Business Podcast
Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and confusing language? Do your website stats show that visitors are bailing out after 15 seconds? Your company may be suffering from Business...
Book Marketing Made Easy
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? When I interviewed potential authors about their fears, they cited book marketing, and lack of sales, as big concerns. While that is always possible, with a little planning and...
75 How to Avoid the High Cost of Burial – Al Kushner-Writing to Get Business Podcast
Al Kushner, financial educational specialist, knows about the pain and suffering being financially unprepared for the cost of a funeral causes at a time when people already feel overwhelmed with grief and sorrow. He has seen people have to take out loans, max out...
$10 Million for a Missing Comma – Yikes!
If you think punctuation isn’t important, you might want to rethink that attitude. Or ask Oakhurst Dairy of Portland, ME, how they are currently looking at the punctuation element known as the Oxford comma. The missing comma was way more expensive than a missing herd...
74 Empathic, Empaths and Highly Sensitive People-Amy Wilson-Writing to Get Business Podcast
An empath and social innovator who served in both the Obama and Trump administrations, Amy Wilson has an inside view of how change most successfully occurs. She served from 2015 to 2018, for the White House under two administrations. She started in the Obama...
How We Define Wealth in a Pandemic World
If one point of agreement exists among influencers and business leaders, it is that how people do business in the coming years will change and how we define wealth will also change. You may be wondering how this applies to writing. Don't worry, I'll tie that in. Our...
Recent Posts
Make the Most of Your Writing Time
One of the most frequent complaints of my writing students and clients is “I don’t have enough time. How do …Read More »
Inner Critic or Inner Guide: Who is Talking
At any stage of my writing, I may hear an inner critic, a voice that says things like, “No, that …Read More »
What’s Your Type?
When I write about errors in manuscripts, I usually focus on punctuation, spelling, and grammar because those are my favorite …Read More »
Readers Make Better Writers
I always loved reading more than almost any other activity. It’s no coincidence that my siblings are also avid readers. …Read More »
Why Do You Need a Good Vocabulary?
Writers, especially those who are just beginning to write regularly, think that having a good vocabulary means knowing a lot …Read More »