Pat Iyer’s Blog
Book Writing
How to Define the Benefits of Your How To Book
"What will my reader get from my how to book?" Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to their...
Write With Your Own Voice
Many beginning writers make one mistake that dooms their books to failure. The don't write with their own voice. They avoid putting themselves into their writing, thinking that an objective, personality-free tone will make them sound more professional. Instead, they...
89 Reaching People Through Your Books – Doug Lawrence
Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that…
88 Spin Off Business from a Book – Mj Callaway
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides …
87 The Great Resignation and Why That’s Happening – Steve Cadigan
The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions.
86 Selling Your Business – Michelle Seiler Tucker
When you’re about to go on a trip, you key your destination into your GPS. Many people who start businesses, though, don’t think about their ultimate destination.
85 Driving Book Sales – Chris Cheetham West
Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print...
84 How to Promote a Business with a Book – Trish Jenkins & Pat Iyer
All of us, at some points in our lives, feel that life is unfair, and we can find plenty of evidence to back up those feelings. We can feel so victimized that we can’t move beyond them. It takes resilience to climb out of the rubble and begin anew. Pat Iyer’s life...
83 Bullet Proof Your Marriage – Regina Bergman and Pat Iyer
With this podcast, I step out of my traditional role as objective interviewer and become fully immersed in the author’s passion for emotional healing. I can think of no greater tribute to Regina Bergman, a woman, who has transcended her work description of profit...
82 Spiritual Writing – Writing from Beyond- Anneli Driessen
When you envision a C-level executive coach, you probably don’t imagine one who is also a metaphysical minister, teacher, spiritual healer, and the CEO of a metaphysical academy. This, however, is Anneli Driessen’s job description. Her fascination with metaphysics...
Recent Posts
Three Suggestions to Revive Your Blog
Does your blog seem to be in hibernation? If so, these suggestions may return it to life. When you let …Read More »Use Fictional Techniques in Nonfiction
Non-fiction writers, especially if they’re beginning writers, can make a critical mistake about what writing non-fiction demands. They may think, …Read More »Create an Irresistible Hook
What is an irresistible hook? A hook is a compelling title or first sentence in an article or claim that …Read More »How Passive Are You?
Active Wording Attracts Readers Passive sentence construction drains the power and focus of your writing. and for many of us, …Read More »Effective Emails: Communicate With a Client or Colleague
Do you know how to send out effective emails? You might bristle at the question. “Of course! I email all …Read More »
