Pat Iyer’s Blog
Book Writing
78 How to Pick Book Topics: Divot, not Pivot – Stephen Shapiro
If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an...
77 Step by Step Process for Writing a book – David Avrin-Writing to Get Business Podcast
Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose a subject, and how do you manage to write the 40,000 or 50,000 words, which, even in these streamlined times, are needed? Here to break this down for you in easy,...
76 Are you guilty of business blather? Jerry McTigue-Writing to Get Business Podcast
Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and confusing language? Do your website stats show that visitors are bailing out after 15 seconds? Your company may be suffering from Business...
75 How to Avoid the High Cost of Burial – Al Kushner-Writing to Get Business Podcast
Al Kushner, financial educational specialist, knows about the pain and suffering being financially unprepared for the cost of a funeral causes at a time when people already feel overwhelmed with grief and sorrow. He has seen people have to take out loans, max out...
74 Empathic, Empaths and Highly Sensitive People-Amy Wilson-Writing to Get Business Podcast
An empath and social innovator who served in both the Obama and Trump administrations, Amy Wilson has an inside view of how change most successfully occurs. She served from 2015 to 2018, for the White House under two administrations. She started in the Obama...
How We Define Wealth in a Pandemic World
If one point of agreement exists among influencers and business leaders, it is that how people do business in the coming years will change and how we define wealth will also change. You may be wondering how this applies to writing. Don't worry, I'll tie that in. Our...
73 Mastering Multiple Consulting Roles-Dave Dragon-Writing to Get Business Podcast
Did you know that a consultant has to be an archaeologist, anthropologist, detective, psychologist, and serve in multiple additional roles? Dave Dragon, an experienced consultant shares both in this podcast and in his book, I Solve Mysteries, the complex and...
72 Overcoming Perfectionism when Writing-DJ Eshelman-Writing to Get Business Podcast
As a writer, do you struggle with how much to assume your readers know? Are you a stubbornly independent person who doesn’t want help? Does perfectionism plague your attempts to write and publish? If any of these challenges ring true, you’ve come to the right place....
71 What Does it Mean to be Infertile?-Pam Rasheed-Writing to Get Business Podcast
While a common recommendation for would-be authors is, “Write what you know about,” the writing journey of Pamela Rasheed, MSN, RN, who specializes in infertility counseling demonstrates that you should also write what you care about. A friend’s advice to choose to...
Keep it Short and Simple: The Tips Book
Those of us who remember a pre-Internet world may have grown up reading Reader’s Digest, whose basis was condensing information. It also had features like “Laughter is the Best Medicine” and “Life in These United States,” made up of humorous and inspirational...
Recent Posts
78 How to Pick Book Topics: Divot, not Pivot – Stephen Shapiro
If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an …Read More »Use Adverbs with Caution
I could have written “cautiously,” but I didn’t want to be guilty of using an adverb before I’d even begun …Read More »77 Step by Step Process for Writing a book – David Avrin-Writing to Get Business Podcast
Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose …Read More »76 Are you guilty of business blather? Jerry McTigue-Writing to Get Business Podcast
Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and …Read More »Book Marketing Made Easy
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? …Read More »
