Pat Iyer’s Blog

Book Writing

How to Price Your Kindle Book

What is the best Kindle pricing range?  To answer how to price your Kindle book, first ask yourself, "Am I more interested cash sales or gaining exposure/subscribers?" When to Offer Your Book for Free If your goal is to use your Kindle eBook to attract subscribers to...

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Short Books, Short Reads – Easy to Complete

Short Books, Short Reads – Easy to Complete

What is a short book? And how long should it be? Thirty years ago, you would have had no trouble answering that question. A book was an oblong physical object that had either hard covers and a dust jacket or was a paperback. You turned the pages with your hand. That...

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How to Define the Benefits of Your How To Book

How to Define the Benefits of Your How To Book

"What will my reader get from my how to book?" Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to their...

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Write With Your Own Voice

Write With Your Own Voice

Many beginning writers make one mistake that dooms their books to failure. The don't write with their own voice. They avoid putting themselves into their writing, thinking that an objective, personality-free tone will make them sound more professional. Instead, they...

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85 Driving Book Sales – Chris Cheetham West

85 Driving Book Sales – Chris Cheetham West

Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print...

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Lose a job offer over writing skills – Pat Iyer

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