Pat Iyer’s Blog
Book Writing
How to Price Your Kindle Book
What is the best Kindle pricing range? To answer how to price your Kindle book, first ask yourself, "Am I more interested cash sales or gaining exposure/subscribers?" When to Offer Your Book for Free If your goal is to use your Kindle eBook to attract subscribers to...
Short Books, Short Reads – Easy to Complete
What is a short book? And how long should it be? Thirty years ago, you would have had no trouble answering that question. A book was an oblong physical object that had either hard covers and a dust jacket or was a paperback. You turned the pages with your hand. That...
How to Define the Benefits of Your How To Book
"What will my reader get from my how to book?" Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to their...
Write With Your Own Voice
Many beginning writers make one mistake that dooms their books to failure. The don't write with their own voice. They avoid putting themselves into their writing, thinking that an objective, personality-free tone will make them sound more professional. Instead, they...
89 Reaching People Through Your Books – Doug Lawrence
Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that…
88 Spin Off Business from a Book – Mj Callaway
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides …
87 The Great Resignation and Why That’s Happening – Steve Cadigan
The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions.
86 Selling Your Business – Michelle Seiler Tucker
When you’re about to go on a trip, you key your destination into your GPS. Many people who start businesses, though, don’t think about their ultimate destination.
85 Driving Book Sales – Chris Cheetham West
Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print...
84 How to Promote a Business with a Book – Trish Jenkins & Pat Iyer
All of us, at some points in our lives, feel that life is unfair, and we can find plenty of evidence to back up those feelings. We can feel so victimized that we can’t move beyond them. It takes resilience to climb out of the rubble and begin anew. Pat Iyer’s life...
Recent Posts
How Often Should You Send an Email Newsletter
I stared at boxes of printed newsletters and questioned my commitment to printed newsletters. Was this worth the expense? Should …Read More »The Company Memo as a Reflection of Company Culture
Good writing skills plus a good attitude make a good memo. The tone of the company memo is key. An …Read More »How to Price Your Kindle Book
What is the best Kindle pricing range? To answer how to price your Kindle book, first ask yourself, “Am I …Read More »The Power of Reverse Outlining
In school, I remember a lot of time being devoted to teaching the skill of outlining. Teachers recommended it as …Read More »Book Design: An Inside Job
Writing Your Book is Only the First Step I’ve published nearly 60 books and had a role in designing many …Read More »
