Pat Iyer’s Blog

Book Writing

How to Define the Benefits of Your How To Book

How to Define the Benefits of Your How To Book

"What will my reader get from my how to book?" Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to their...

read more
Write With Your Own Voice

Write With Your Own Voice

Many beginning writers make one mistake that dooms their books to failure. The don't write with their own voice. They avoid putting themselves into their writing, thinking that an objective, personality-free tone will make them sound more professional. Instead, they...

read more
85 Driving Book Sales – Chris Cheetham West

85 Driving Book Sales – Chris Cheetham West

Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print...

read more

Should you write a non-fiction book review? Pat Iyer

Recent Posts

Archives