Pat Iyer’s Blog
Blogging
Content Creation Consistency: Why Waiting for Inspiration Hurts Your Visibility
Many business owners approach writing as something they do when they feel inspired. The problem with this approach is that the hungry blog needs to be fed regularly. Content creation consistency relies on systems, not serendipity. Has this happened to you? You get a...
How to Create a Year’s Worth of Blog Topics From Client Questions
One of the biggest challenges business owners face is deciding what to write about as blog topics. You sit down to create a blog post, stare at a blank screen, and wonder what topic would interest your audience. Meanwhile, the answer may already be sitting in your...
How to Write to Build Trust
Have you wondered, "How do I write so prospects think, 'This person understands my problem?'" How do I build trust? One of the fastest ways to lose a potential client is to sound generic. Prospects who are reading your blog posts, emails, LinkedIn articles, and...
From Blog to a Book
If you’ve been publishing blog posts consistently, you may be sitting on the foundation of your next book without realizing it. Instead of starting from scratch, you can shape your existing content into a focused, valuable short book that reflects your expertise and...
SEO for Experts Who Don’t Want to Sound “SEO-ish”
A colleague once told me she had stopped writing blogs for her website altogether. Not because she lacked ideas—she had plenty—but because every time she tried to “optimize” a post, it started to sound stiff and unnatural. She felt like she was writing for a machine...
How to Use a Case Study in Your Blog to Build Credibility
A potential client lands on your website, scans your services, and then pauses. Then they read a case study. They are not looking for a list of credentials. They are asking themselves a different question: Can this person really help me? This is where case studies...
Email Newsletters as a Content Engine
Many professionals treat email newsletters or ezines as a routine task. You send out a message, hopefully your subscribers read it, and then it fades into the digital background. The real opportunity lies in viewing ezines differently—not as one-time communications...
How Often Should You Send an Email Newsletter
I stared at boxes of printed newsletters and questioned my commitment to printed newsletters. Was this worth the expense? Should I send an email newsletter instead? And if so, how often? I'll share with you why I switched from a printed to a digital newsletter and how...
How Often Do You Check Your Blog’s Stats?
As a blogger, you’re convinced of blogging’s value. You have lots of ideas, and you like to write. What could go wrong? You can get consumed by the desire for your blog to be (very) popular. How often do you check your blog's stats? One of the biggest mistake...
Three Suggestions to Revive Your Blog
Does your blog seem to be in hibernation? If so, these suggestions may return it to life. When you let a blog lie dormant, you miss marketing opportunities and become much less visible. I've been blogging since 2009. I've written thousands of blog posts for people...