Pat Iyer’s Blog

Writing Skills

Buyer Beware: Seller Take Care

Buyer Beware: Seller Take Care

The buyer beware thinking is yielding to the need for the seller to take care to avoid unhappy clients.  If you are a Latin speaker (who is?) you'd say caveat emptor. The phrase describes the concept in contract law that places the burden of due diligence on the buyer...

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Show Off Your Expertise with a Top Notch Website

Do you know how to show off your expertise? Having a top-notch website is crucial. You might be the most brilliant business owner, but how will your market know it? Do you blog about your expertise? Do you share advice in a select group of private forums? Of course,...

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Write Intriguing Email Subject Lines

Write Intriguing Email Subject Lines

With email inboxes getting ever more crowded, you must snag the attention of your reader – and quickly. First, they look at who sent them the email, and then, they look at the email subject line. Here are 5 attention-getting tactics for email subject lines. 1. The...

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How to Create Content by Speaking

How to Create Content by Speaking

Maybe writing isn’t your genius. Don’t let that stop you when you want to create content. As a ghostwriter, I’ve had people come to me, saying that they would love to write a book, but they can’t write. Sadly, they may blame themselves for what they perceive as a...

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Effective Emails: Communicate With a Client or Colleague

Effective Emails: Communicate With a Client or Colleague

Do you know how to send out effective emails? You might bristle at the question. "Of course! I email all day long."  Have you changed your email techniques since the beginning of the pandemic? On a functional level, most businesses responded quickly to the demands for...

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Writing Tips: How to Polish Your Writing

Writing Tips: How to Polish Your Writing

These basic writing tips help you become a better writer. People are writing more now than ever before. Whether it’s writing emails, stories, books or blog posts, you must know the basics of writing. Don’t show your writing inexperience by making rookie mistakes....

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12 Top Writing Tips You Should Know

12 Top Writing Tips You Should Know

Looking for writing tips? Along with the quality of the information presented, you should also factor in readability. Focus on making your writing as easy to read as possible. Your goal is for readers to understand and absorb the information you present, so don’t make...

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Are you a bad writer?

Are you a bad writer?

It is common for writers to have doubts about their abilities. This, like the fear of imperfection, can stop people from launching their writing careers. The label of "bad writer" stops them in their tracks. Bad writing is fixable. Stephen King disagrees with me. In...

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How to Give Your Emails Power

How to Give Your Emails Power

Words That Give Your Emails Power Marketing emails need to quickly capture your reader's attention. Keep your power words short and simple to give your emails power. Three factors make certain words powerful. Usually, they’re short. Consider words like “Buy,” “Now,”...

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Lose a job offer over writing skills – Pat Iyer

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