Pat Iyer’s Blog
Writing Skills
When You Can’t Write to Keep Your Reader’s Attention
I’m sure you’ve had the experience of listening to someone give a speech or presentation and found yourself losing interest. The subject may interest you; it may be one you want to know more about, but you can’t keep your attention on the speaker. The same thing...
Buyer Beware: Seller Take Care
The buyer beware thinking is yielding to the need for the seller to take care to avoid unhappy clients. If you are a Latin speaker (who is?) you'd say caveat emptor. The phrase describes the concept in contract law that places the burden of due diligence on the buyer...
Show Off Your Expertise with a Top Notch Website
Do you know how to show off your expertise? Having a top-notch website is crucial. You might be the most brilliant business owner, but how will your market know it? Do you blog about your expertise? Do you share advice in a select group of private forums? Of course,...
Write Intriguing Email Subject Lines
With email inboxes getting ever more crowded, you must snag the attention of your reader – and quickly. First, they look at who sent them the email, and then, they look at the email subject line. Here are 5 attention-getting tactics for email subject lines. 1. The...
How to Create Content by Speaking
Maybe writing isn’t your genius. Don’t let that stop you when you want to create content. As a ghostwriter, I’ve had people come to me, saying that they would love to write a book, but they can’t write. Sadly, they may blame themselves for what they perceive as a...
Effective Emails: Communicate With a Client or Colleague
Do you know how to send out effective emails? You might bristle at the question. "Of course! I email all day long." Have you changed your email techniques since the beginning of the pandemic? On a functional level, most businesses responded quickly to the demands for...
Writing Tips: How to Polish Your Writing
These basic writing tips help you become a better writer. People are writing more now than ever before. Whether it’s writing emails, stories, books or blog posts, you must know the basics of writing. Don’t show your writing inexperience by making rookie mistakes....
Writing Your Best Content: 4 Myths that Keep You from Writing Irresistible Content
Writing your best content begins with understanding the purpose of your writing. Are you creating a blog post or a sales page? Do you want to attract more people? Do you feel stuck? If you’re lacking the leads you need for your business or finding that although you...
12 Top Writing Tips You Should Know
Looking for writing tips? Along with the quality of the information presented, you should also factor in readability. Focus on making your writing as easy to read as possible. Your goal is for readers to understand and absorb the information you present, so don’t make...
Are you a bad writer?
It is common for writers to have doubts about their abilities. This, like the fear of imperfection, can stop people from launching their writing careers. The label of "bad writer" stops them in their tracks. Bad writing is fixable. Stephen King disagrees with me. In...
Recent Posts
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Are you trying to write something at home? Feel stuck? Are you frustrated from the stresses of the day? Try …Read More »Create A Compelling First Line
You’ve written an engaging headline, and now your reader is intrigued – and willing to give a bit more time …Read More »Write a Book About Your Business
When you write a book about your business, it could be the best way you spend your advertising money. Twenty-odd …Read More »
