Pat Iyer’s Blog

Writing Skills

How to Give Your Emails Power

How to Give Your Emails Power

Words That Give Your Emails Power Marketing emails need to quickly capture your reader's attention. Keep your power words short and simple to give your emails power. Three factors make certain words powerful. Usually, they’re short. Consider words like “Buy,” “Now,”...

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Creativity – A Benefit of Writing a Book

Creativity – A Benefit of Writing a Book

Writing a book stimulates your creativity. How often have you thought to yourself, “I’m not creative?” Have you marveled at the creativity of young children playing, wondering where on earth they come up with these crazy ideas? Creativity doesn’t disappear completely...

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Direct Quotes in Non-Fiction: Do it Right

Direct Quotes in Non-Fiction: Do it Right

You may be thinking that direct quotes belong exclusively in fiction. The truth is that you read either dialogue or direct quotes in non-fiction all the time—from news articles to blogs to books. Here’s an example from the CNN website. South Bend mayor and...

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Put Your Writing on a Diet

Put Your Writing on a Diet

Is there fat you can trim from your writing? Is it time to put your writing on a diet? Deleting redundant phrases makes your writing more professional. I wish I could say that one of the most dramatic signs of amateurish writing is using redundant phrases....

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We versus You – Being Clear

We versus You – Being Clear

As any driver knows, when you change lanes, you’re supposed to signal your intention to do so in order to warn drivers behind you. This helps to prevent accidents. Do you signal your intentions when you use we versus you? I’ve noticed that speakers and writers often...

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The Power of Headlines in Writing

The Power of Headlines in Writing

Many features can make or break the power of headlines to draw in a reader. Length Matters Google usually displays 50-60 characters of a headline, so, regardless of a headline’s length, the beginning needs to be compelling. In general, for English-language headlines,...

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Writing to Get Business podcast – Linley Baker

Writing to Get Business Podcast- Michael Nimetz

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