by Pat Iyer | Sep 16, 2021 | Blog, Grammar
I could have written “cautiously,” but I didn’t want to be guilty of using an adverb before I’d even begun the body of the blog post. I say “guilty” because adverb overuse is one of the cardinal errors of writing. What Is an Adverb? Adverbs provide additional...
by Pat Iyer | Sep 10, 2021 | Blog, Book writing, Podcast, Writing process
Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose a subject, and how do you manage to write the 40,000 or 50,000 words, which, even in these streamlined times, are needed? Here to break this down for you in easy,...
by Pat Iyer | Sep 5, 2021 | Blog, Book writing, Podcast, Publishing
Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and confusing language? Do your website stats show that visitors are bailing out after 15 seconds? Your company may be suffering from Business...
by Pat Iyer | Sep 2, 2021 | Blog, Book Marketing, Grammar
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? When I interviewed potential authors about their fears, they cited book marketing, and lack of sales, as big concerns. While that is always possible, with a little planning and...
by Pat Iyer | Aug 29, 2021 | Blog, Book writing, Podcast, Writing process
Al Kushner, financial educational specialist, knows about the pain and suffering being financially unprepared for the cost of a funeral causes at a time when people already feel overwhelmed with grief and sorrow. He has seen people have to take out loans, max out...
by Pat Iyer | Aug 26, 2021 | Blog, Grammar
If you think punctuation isn’t important, you might want to rethink that attitude. Or ask Oakhurst Dairy of Portland, ME, how they are currently looking at the punctuation element known as the Oxford comma. The missing comma was way more expensive than a missing herd...
