by Pat Iyer | Jun 22, 2023 | Blog, Writing Style
While newer writers fall more easily into telling rather than showing in their work, experienced writers don’t have immunity. Here are some ways to use active voice to keep readers. How Much of Your Writing Employs the Active Voice? You can identify passive voice by...
by Pat Iyer | May 4, 2023 | Blog, Writing Style
Attention spans are decreasing these days, leading to brevity in writing. Social media, especially Twitter, has trained us to expect our information to be delivered in small, easily digestible packages. At the same time our audience wants our content to be...
by Pat Iyer | Apr 6, 2023 | Blog, Uncategorized, Writing Style
In June 2018, Ernst & Young, an accounting firm with $36.4 million in global revenue and 270,000 employees, demonstrated how deeply sexist language is embedded in company culture. At a day-and-a-half-long seminar on leadership and empowerment, 30 female executives...
by Pat Iyer | Feb 17, 2023 | Blog, Writing Style
You’ve written an engaging headline, and now your reader is intrigued – and willing to give a bit more time to reading your blog before leaving. After the headline, your compelling first line is your second chance to grab your readers’ attention. If you pull...
by Pat Iyer | Jan 26, 2023 | Blog, Business Writing, Writing Style
There is no way to avoid having to write effective emails. Are you using powerful language? Let me give you an example of what not to do. Whenever I edit the transcript of a podcast, I search for the phrase, “You know.” A search of a 30-minute podcast yielded 80...
by Pat Iyer | Nov 9, 2022 | Blog, Writing Style
Good writing skills plus a good attitude make a good memo. The tone of the company memo is key. An Imaginary Case History Sean must send out a memo to the people on his team about low productivity among employees. The nature of that memo will depend a lot on the kind...
