Attention spans are decreasing these days, leading to brevity in writing. Social media, especially Twitter, has trained us to expect our information to be delivered in small, easily digestible packages. At the same time our audience wants our content to be...
In June 2018, Ernst & Young, an accounting firm with $36.4 million in global revenue and 270,000 employees, demonstrated how deeply sexist language is embedded in company culture. At a day-and-a-half-long seminar on leadership and empowerment, 30 female executives...
You’ve written an engaging headline, and now your reader is intrigued – and willing to give a bit more time to reading your blog before leaving. After the headline, your compelling first line is your second chance to grab your readers’ attention. If you pull...
There is no way to avoid having to write effective emails. Are you using powerful language? Let me give you an example of what not to do. Whenever I edit the transcript of a podcast, I search for the phrase, “You know.” A search of a 30-minute podcast yielded 80...
Good writing skills plus a good attitude make a good memo. The tone of the company memo is key. An Imaginary Case History Sean must send out a memo to the people on his team about low productivity among employees. The nature of that memo will depend a lot on the kind...
Writing Your Book is Only the First Step I’ve published nearly 60 books and had a role in designing many books I’ve ghostwritten and/or edited. From this experience, I know that the interior design of a book plays a huge role. It can even determine whether a reader...
Consider the ramifications of AI and medicine: the physician-patient consultation. The particular example I use involves ChatGPT. While the program …Read More »
