by Pat Iyer | Aug 7, 2020 | Blog, Book writing, Podcast, Writing Style
Paul Rutter, who works in the cruise business, applied the lessons learned in that industry to the general question of customer retention and getting repeat business. His book highlights his expertise and has gotten him speaking engagements, consultation work, and...
by Pat Iyer | Jul 27, 2020 | Blog, Book writing, Podcast, Writing Style
Arjun Sen, entrepreneur and author, found his author’s voice when he decided to write about his experiences as a single father. His other books, one published, one forthcoming, embody his personal touch and desire to communicate deeply with his readers. As an author...
by Pam Hughes | Mar 20, 2020 | Blog, Podcast, Writing Skills, Writing Style
You’ve probably heard the phrase, “Location, location, location” in reference to buying or renting real estate. The concept of location also applies to an article or book. The prime real estate is the headline and the line that follows it. I know you are familiar with...
by Pat Iyer | Mar 12, 2020 | Blog, Podcast, Writing Style
One of the biggest reasons people have for not having a newsletter, either for their business or for a book or other writing, is not knowing what to write for it. The best way to find out is to see what other people in your area of expertise write. You aren’t going to...
by Pat Iyer | Mar 5, 2020 | Blog, Podcast, Writing Style
A list is an important element of nonfiction books. While in fiction, the combination of dialogue and narrative both vary the pace and break up the monotony of large blocks of type, this kind of interruption is much more important in non-fiction, where you don’t have...
by Pat Iyer | Feb 28, 2020 | Blog, Podcast, Writing Style
How many emails do you get a day? Of these, how many do you delete without opening? How many do you open and then delete after reading a few words? Do you want your emails to be ignored? In this podcast, I will describe effective practices to greatly improve the...
