by Pat Iyer | Jun 18, 2026 | Blog, Writing Style
Karli had delivered the same talk to live audiences a dozen times. Her clients nodded along, asked good questions, and booked discovery calls afterward. So, when she recorded a webinar version of that talk, she did what seemed logical: she began writing scripts of her...
by Pat Iyer | Apr 9, 2026 | Blog, Blogging, Writing Style
A colleague once told me she had stopped writing blogs for her website altogether. Not because she lacked ideas—she had plenty—but because every time she tried to “optimize” a post, it started to sound stiff and unnatural. She felt like she was writing for a machine...
by Pat Iyer | Mar 26, 2026 | Blog, Blogging, Writing Style
A potential client lands on your website, scans your services, and then pauses. Then they read a case study. They are not looking for a list of credentials. They are asking themselves a different question: Can this person really help me? This is where case studies...
by Pat Iyer | Dec 5, 2025 | Artificial Intelligence, Blog, Business Writing, Editing, Writing Style
AI-generated content simplifies content creation, for sure. I use it frequently. At this point in our assimilation of AI-created content, we are learning to spot the hallmarks that a computer wrote the content. When I spoke with a marketing manager of a law firm...
by Pat Iyer | Jun 22, 2023 | Blog, Writing Style
While newer writers fall more easily into telling rather than showing in their work, experienced writers don’t have immunity. Here are some ways to use active voice to keep readers. How Much of Your Writing Employs the Active Voice? You can identify passive voice by...
by Pat Iyer | May 4, 2023 | Blog, Writing Style
Attention spans are decreasing these days, leading to brevity in writing. Social media, especially Twitter, has trained us to expect our information to be delivered in small, easily digestible packages. At the same time our audience wants our content to be...
