by Pat Iyer | Sep 17, 2026 | Blog, Book writing, Business Writing, Writing Style
Most experts think the best book topic is the one that shows everything they know. If you are an experienced person, that book could be massive, right? Instead of writing a huge book, think more narrowly. The topic that becomes an authority-building book is the...
by Pat Iyer | Jul 16, 2026 | Blog, Writing Skills, Writing Style
One of my clients, who is an attorney, questioned me recently on the use of dialogue. Trained to be precise, she was uneasy when I transformed long passages of narrative into lively dialogue. Her memoir was about events that took place several years before, and she...
by Pat Iyer | Jul 2, 2026 | Blog, Business Writing, Writing Style
Denise had been sending a weekly email to her list for eleven months. Three thousand two hundred subscribers. While she had respectable open rates, she got almost no replies. And when she pulled her book sales report before a conference, she couldn’t point to a...
by Pat Iyer | Jun 18, 2026 | Blog, Writing Style
Karli had delivered the same talk to live audiences a dozen times. Her clients nodded along, asked good questions, and booked discovery calls afterward. So, when she recorded a webinar version of that talk, she did what seemed logical: she began writing scripts of her...
by Pat Iyer | Apr 9, 2026 | Blog, Blogging, Writing Style
A colleague once told me she had stopped writing blogs for her website altogether. Not because she lacked ideas—she had plenty—but because every time she tried to “optimize” a post, it started to sound stiff and unnatural. She felt like she was writing for a machine...
by Pat Iyer | Mar 26, 2026 | Blog, Blogging, Writing Style
A potential client lands on your website, scans your services, and then pauses. Then they read a case study. They are not looking for a list of credentials. They are asking themselves a different question: Can this person really help me? This is where case studies...
