Use Fictional Techniques in Nonfiction

Use Fictional Techniques in Nonfiction

Non-fiction writers, especially if they’re beginning writers, can make a critical mistake about what writing non-fiction demands. They may think, “This is going to be easier than writing fiction. I don’t have to worry about characters, plot development, description,...
Does Your Email Header Fail?

Does Your Email Header Fail?

A few words can determine the success or failure of your email campaign. Are your headers making your email header fail? Email Headers That Lose You Subscribers “Do You Hate Me?” I got a message with this header in my inbox a few days ago. It didn’t come from anyone I...
Use Quotations to Enliven Your Writing

Use Quotations to Enliven Your Writing

Sprinkling quotations into your writing is a very effective way to improve it. Doing this serves a number of functions. Quotations summarize a point you’re making in your work. They also emphasize this point. A quotation by someone both famous and respected gives...
Writing Style: How to Keep Your Audience Awake

Writing Style: How to Keep Your Audience Awake

Whether you’re giving a speech or writing a memo, email, or book, remember that both the words you use and how you arrange them (your writing style) have a powerful effect on your listening or reading audience. I recently attended a presentation. The subject was...