Pat Iyer’s Blog
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Book Marketing Made Easy
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? When I interviewed potential authors about their fears, they cited book marketing, and lack of sales, as big concerns. While that is always possible, with a little planning and...
75 How to Avoid the High Cost of Burial – Al Kushner-Writing to Get Business Podcast
Al Kushner, financial educational specialist, knows about the pain and suffering being financially unprepared for the cost of a funeral causes at a time when people already feel overwhelmed with grief and sorrow. He has seen people have to take out loans, max out...
$10 Million for a Missing Comma – Yikes!
If you think punctuation isn’t important, you might want to rethink that attitude. Or ask Oakhurst Dairy of Portland, ME, how they are currently looking at the punctuation element known as the Oxford comma. The missing comma was way more expensive than a missing herd...
74 Empathic, Empaths and Highly Sensitive People-Amy Wilson-Writing to Get Business Podcast
An empath and social innovator who served in both the Obama and Trump administrations, Amy Wilson has an inside view of how change most successfully occurs. She served from 2015 to 2018, for the White House under two administrations. She started in the Obama...
How We Define Wealth in a Pandemic World
If one point of agreement exists among influencers and business leaders, it is that how people do business in the coming years will change and how we define wealth will also change. You may be wondering how this applies to writing. Don't worry, I'll tie that in. Our...
How to Write a Successful Blog- Top 10 Tips
How can you engage your readers and make them want more content from you? What goes into a successful blog? Are you tempted to give readers convoluted sentence structure and big words? Most blog owners who try to do that will lose their audiences, so the blog...
73 Mastering Multiple Consulting Roles-Dave Dragon-Writing to Get Business Podcast
Did you know that a consultant has to be an archaeologist, anthropologist, detective, psychologist, and serve in multiple additional roles? Dave Dragon, an experienced consultant shares both in this podcast and in his book, I Solve Mysteries, the complex and...
What Is the Em Dash, and Why Should You Care?
This is an em dash: — It has the approximate width of a capital H. The poor em dash is perhaps the most misunderstood and misused of all punctuation marks. Used well, it adds emphasis and precision to your writing. This form of punctuation is a newcomer to the world...
72 Overcoming Perfectionism when Writing-DJ Eshelman-Writing to Get Business Podcast
As a writer, do you struggle with how much to assume your readers know? Are you a stubbornly independent person who doesn’t want help? Does perfectionism plague your attempts to write and publish? If any of these challenges ring true, you’ve come to the right place....
How to Give Your Emails Power
Words That Give Your Emails Power Marketing emails need to quickly capture your reader's attention. Keep your power words short and simple to give your emails power. Three factors make certain words powerful. Usually, they’re short. Consider words like “Buy,” “Now,”...
Recent Posts
Five-Minute Formula for Writing a Book
If you’re a busy professional—an LNC, physician, attorney, or speaker—you’ve likely considered writing a book. Maybe you’ve even started one. …Read More »
Are You a Highly Skilled Professional Struggling to Start Your Book?
Are you a highly skilled professional struggling to start your book? Attorneys, physicians, legal nurse consultants, and public speakers often operate …Read More »
No time to write
Did you know “no time to write” is a myth when it comes to writing your book—and you can still …Read More »
Fear of Criticism—The Silent Roadblock for Aspiring Authors
You’ve likely built a career that demands confidence—testifying in depositions, diagnosing patients, analyzing legal records, or commanding attention from an …Read More »
The Art of Editing: Refining Your Written Work
As a writer, you’ve invested considerable time and effort in crafting your document, be it a report, speech, newsletter, or …Read More »