by Pat Iyer | Feb 11, 2021 | Blog, Writing Style
One hundred years after the creation of the Aunt Jemima stereotype, one might hope that companies might have learned not to create racist images. Gucci dispelled this hope. During Black History Month in 2019, the Italian luxury brand for fashion and leather goods...
by Pat Iyer | Dec 4, 2020 | Blog, Book writing, Podcast, Writing Style
If you’ve ever picked up a book about business that seemed dry and lifeless, you’ll appreciate the idea of adapting story-telling techniques to a business fable book. Mari Ryan’s The Thriving Hive uses these techniques in an engaging way. Her innovative approach,...
by Pat Iyer | Aug 7, 2020 | Blog, Book writing, Podcast, Writing Style
Paul Rutter, who works in the cruise business, applied the lessons learned in that industry to the general question of customer retention and getting repeat business. His book highlights his expertise and has gotten him speaking engagements, consultation work, and...
by Pat Iyer | Jul 27, 2020 | Blog, Book writing, Podcast, Writing Style
Arjun Sen, entrepreneur and author, found his author’s voice when he decided to write about his experiences as a single father. His other books, one published, one forthcoming, embody his personal touch and desire to communicate deeply with his readers. As an author...
by Pat Iyer | Mar 20, 2020 | Blog, Podcast, Writing Skills, Writing Style
You’ve probably heard the phrase, “Location, location, location” in reference to buying or renting real estate. The concept of location also applies to an article or book. The prime real estate is the headline and the line that follows it. I know you are familiar with...
by Pat Iyer | Mar 12, 2020 | Blog, Podcast, Writing Style
One of the biggest reasons people have for not having a newsletter, either for their business or for a book or other writing, is not knowing what to write for it. The best way to find out is to see what other people in your area of expertise write. You aren’t going to...
