I’m sure you’ve had the experience of listening to someone give a speech or presentation and found yourself losing interest. The subject may interest you; it may be one you want to know more about, but you can’t keep your attention on the speaker. The same thing...
The buyer beware thinking is yielding to the need for the seller to take care to avoid unhappy clients. If you are a Latin speaker (who is?) you’d say caveat emptor. The phrase describes the concept in contract law that places the burden of due diligence on the...
Do you know how to show off your expertise? Having a top-notch website is crucial. You might be the most brilliant business owner, but how will your market know it? Do you blog about your expertise? Do you share advice in a select group of private forums? Of course,...
With email inboxes getting ever more crowded, you must snag the attention of your reader – and quickly. First, they look at who sent them the email, and then, they look at the email subject line. Here are 5 attention-getting tactics for email subject lines. 1. The...
Maybe writing isn’t your genius. Don’t let that stop you when you want to create content. As a ghostwriter, I’ve had people come to me, saying that they would love to write a book, but they can’t write. Sadly, they may blame themselves for what they perceive as a...
Do you know how to send out effective emails? You might bristle at the question. “Of course! I email all day long.” Have you changed your email techniques since the beginning of the pandemic? On a functional level, most businesses responded quickly to the...
