by Pat Iyer | Jan 29, 2021 | Blog, Book Marketing, Book writing, Podcast, Writing process
Successful business leaders are always looking for ways to increase not only sales, but more importantly, profits. Mark Boundy, who has a rich and varied background as a product manager, product marketing manager, and sales leader, organized what he’d learned into a...
by Pat Iyer | Jan 22, 2021 | Blog, Book Marketing, Book writing, Podcast, Writing process
John Saunders, formerly involved in sales and sales leadership on Wall Street, has very recently published The Optimizer: Building and Leading a Team of Serial Innovators. This blueprint for success is full of invaluable information about his book idea He describes in...
by Pat Iyer | Jan 4, 2021 | Blog, Book writing, Editing, Podcast, Writing process
Susan Friedmann’s first book sold over 250,000 copies. This launched her into forming Aviva Publishing Company, which publishes over 400 books a year. Susan helps her authors to navigate the world of marketing, and she’s here to share her extensive knowledge with you...
by Pat Iyer | Dec 27, 2020 | Blog, Book writing, Editing, Podcast, Writing process
If you have written or plan to write a book to build your business, you need a plan. Adam Kipnes describes how each of his books brings his readers closer to a direct one-to-one business relationship with him. This virtual blueprint for success can help you get the...
by Pat Iyer | Dec 18, 2020 | Blog, Book writing, Editing, Podcast, Writing process
People are increasingly looking for shorter books with what Pat Iyer, host of this series, calls “snackable book” ideas. These are focused ideas that fit on one page for each. Joanna Brandi has used her three books written in this format to grow her...
by Pat Iyer | Dec 11, 2020 | Blog, Book writing, Editing, Podcast, Writing process
Do you worry about writer’s block? Do you get great ideas that you later forget? Do your creative and editorial minds fight each other? If any of these are true for you, you will benefit from this interview with best-selling author, Marjorie Saulson. She has dealt...
