by Pat Iyer | Jul 22, 2021 | Blog, Book writing
Those of us who remember a pre-Internet world may have grown up reading Reader’s Digest, whose basis was condensing information. It also had features like “Laughter is the Best Medicine” and “Life in These United States,” made up of humorous and inspirational...
by Pat Iyer | Jul 16, 2021 | Blog, Blogging
What Makes a Blog Memorable? Zappos.com has one of the most entertaining blogs I’ve seen on a corporate web site. Zapponians, as they call themselves, use photos, videos, and attention-attracting headlines combined with compelling stories. They’ve raised the blog to...
by Pat Iyer | Jul 16, 2021 | Blog, Book writing, Podcast, Writing process
Self-promotion presents special challenges to those in the healing arts, but Sheri Kaplan, healer and spiritual transformational coach, has put together an integrated package of a short (20-page) book and a 20-minute consultation for a price that attracts potential...
by Pat Iyer | Jul 12, 2021 | Blog, Podcast, Publishing, Writing process
As first an artist and now an author, Scotsman John Morris has successfully bypassed settling into a creative niche. His painting subject matter varies widely, and when he turned his focus to writing and publishing, he designed a book that’s strikingly original in...
by Pat Iyer | Jul 8, 2021 | Blog, Book writing
Control distractions when you write You want to write, and you have a plan in mind. Experts have assured you that you need to practice discipline and block out areas of time during which you will only write. You know you need to control distractions. You look at your...
by Pat Iyer | Jul 1, 2021 | Blog, Book Marketing
Titles Can Make Your Book a Success – Or Not You’ve heard that you can’t judge a book by its cover. This isn’t true; people make decisions about whether to even pick up a book and look at it based on the cover. They make the same kinds of decisions based on the...
