Pat Iyer’s Blog
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41 Business Fable Book How Tos – Mari Ryan – Writing to Get Business Podcast
If you’ve ever picked up a book about business that seemed dry and lifeless, you’ll appreciate the idea of adapting story-telling techniques to a business fable book. Mari Ryan’s The Thriving Hive uses these techniques in an engaging way. Her innovative approach,...

40 How to Continually Improve Your Books – Julie Ann Sullivan – Writing to Get Business Podcast
Julie Ann Sullivan, author of six books, began with a self-printed book. Each of her following books developed in sophistication and broadened outreach, including a best-selling compilation volume. As her career has shifted, so has the focus of her books. She knows...

39 How to Avoid Writing Potholes – Mike Skrypnek – Writing to Get Business Podcast
Jay Conrad Levinson said that his book, Guerilla Marketing, earned him $35,000 in direct sales and $9.9 million-plus through selling his coaching, training, and more. Today’s business person or entrepreneur wants to aim for that kind of impact, and also avoid writing...

38 Converting a Business Trauma into a Book – Jennifer Fondrevay – Writing to Get Business Podcast
Some of the most helpful books develop from the author’s painful business trauma experiences. Three traumatic mergers and acquisitions drove Jennifer Frondrevay to embrace the opportunity to help others successfully handle such crises. She has received very rewarding...

37 Ghostwriting Letters As a Business – Kristine Grant – Writing to Get Business Podcast
Have you found yourself unable to express something that you desperately needed to say? Meet Kristine Grant, who after twenty years as a therapist, applied her knowledge, intuition, and inspiration to the unique writing career of ghostwriting letters and penning...

36 Writing a book in 8 Hours – Mitchell Levy – Writing to Get Business Podcast
An accomplished writer may spend an hour per page on a book. Many busy executives, who don’t have that kind of free time or level of accomplishment, choose to hire a skilled ghostwriter foe help with writing a book. Mitchell Levy offers an abbreviated option, a...

35 All Books are Built on Stories – Per Sjofors – Writing to Get Business Podcast
Today’s podcast will be especially helpful for those who want to know how to write a book built on stories that will introduce their business to potential customers. Per Sjofers advises companies how to price their products or services. His approach to writing about...

34 How to Turn the Wrong Book into the Right Book -Gillian Lockitch – Writing to Get Business Podcast
A series of tragedies led Gillian Lockitch, M.D., to engage in a searching evaluation of life. What she learned about herself and concepts of aging inspired her to write a book. In this podcast she intertwines her writing with her private journey and how to turn the...

33 How to Be the Best Boss- Mailys Gatimel – Writing to Get Business Podcast
Even though many people seek to become entrepreneurs, many do not or cannot follow that path. Mailys Gatimel, a highly experienced business trainer, decided to write Be the Best Boss to help bosses and employees have mutually rewarding and enjoyable work...

32 Surviving Childhood Sexual Abuse – Rena Romano – Writing to Get Business Podcast
Personal healing is one of the most powerful benefits of writing. Rene Romano, childhood sexual abuse survivor, shares in vivid and poignant detail the emotional challenges and rewards of writing her story. She emphasizes that the gratitude of those who had...