Pat Iyer’s Blog
All Blog Posts
46 NLP, Sales, and Book Writing: Perfect Together – Jeff Brandeis – Writing to Get Business Podcast
Jeff Brandeis began his working life as an accountant, but his history shows his facility for choosing the less traveled—or at least less likely. He became involved in sales, learned neurolinguistic programming, and has written two books detailing the sales process...
Can Writing a Book Make You Rich?
Lucrative joint venture relationships can make you rich - depending on your project with your partner. I turned a $29.95 book into $8,000 with a JV partnership. Many people are surprised to discover one of the unintended or unexpected benefits of writing a book:...
45 How to Sell a Lot of Customized Books – Susan Friedmann – Writing to Get Business Podcast
Susan Friedmann’s first book sold over 250,000 copies. This launched her into forming Aviva Publishing Company, which publishes over 400 books a year. Susan helps her authors to navigate the world of marketing, and she’s here to share her extensive knowledge with you...
44 Writing in 5 Minutes a Day -Adam Kipnes – Writing to Get Business Podcast
If you have written or plan to write a book to build your business, you need a plan. Adam Kipnes describes how each of his books brings his readers closer to a direct one-to-one business relationship with him. This virtual blueprint for success can help you get the...
43 Snackable Books Joanna Brandi
People are increasingly looking for shorter books with what Pat Iyer, host of this series, calls "snackable book" ideas. These are focused ideas that fit on one page for each. Joanna Brandi has used her three books written in this format to grow her business, get...
42 Overcoming Writer’s Block – Marjorie Saulson – Writing to Get Business Podcast
Do you worry about writer’s block? Do you get great ideas that you later forget? Do your creative and editorial minds fight each other? If any of these are true for you, you will benefit from this interview with best-selling author, Marjorie Saulson. She has dealt...
41 Business Fable Book How Tos – Mari Ryan – Writing to Get Business Podcast
If you’ve ever picked up a book about business that seemed dry and lifeless, you’ll appreciate the idea of adapting story-telling techniques to a business fable book. Mari Ryan’s The Thriving Hive uses these techniques in an engaging way. Her innovative approach,...
40 How to Continually Improve Your Books – Julie Ann Sullivan – Writing to Get Business Podcast
Julie Ann Sullivan, author of six books, began with a self-printed book. Each of her following books developed in sophistication and broadened outreach, including a best-selling compilation volume. As her career has shifted, so has the focus of her books. She knows...
39 How to Avoid Writing Potholes – Mike Skrypnek – Writing to Get Business Podcast
Jay Conrad Levinson said that his book, Guerilla Marketing, earned him $35,000 in direct sales and $9.9 million-plus through selling his coaching, training, and more. Today’s business person or entrepreneur wants to aim for that kind of impact, and also avoid writing...
38 Converting a Business Trauma into a Book – Jennifer Fondrevay – Writing to Get Business Podcast
Some of the most helpful books develop from the author’s painful business trauma experiences. Three traumatic mergers and acquisitions drove Jennifer Frondrevay to embrace the opportunity to help others successfully handle such crises. She has received very rewarding...
Recent Posts
The Art of Editing: Refining Your Written Work
As a writer, you’ve invested considerable time and effort in crafting your document, be it a report, speech, newsletter, or …Read More »
Make the Most of Your Writing Time
One of the most frequent complaints of my writing students and clients is “I don’t have enough time. How do …Read More »
Inner Critic or Inner Guide: Who is Talking
At any stage of my writing, I may hear an inner critic, a voice that says things like, “No, that …Read More »
What’s Your Type?
When I write about errors in manuscripts, I usually focus on punctuation, spelling, and grammar because those are my favorite …Read More »
Readers Make Better Writers
I always loved reading more than almost any other activity. It’s no coincidence that my siblings are also avid readers. …Read More »