Is your speaker bio as effective as it could be? Do you have one ready to use at a moment’s notice? I frequently run legal nurse consulting (LNC) conferences, so I ask invited speakers to submit a brief biography. I have discovered that people don’t always...
When you write a book about your business, it could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriot hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title...
There is no way to avoid having to write effective emails. Are you using powerful language? Let me give you an example of what not to do. Whenever I edit the transcript of a podcast, I search for the phrase, “You know.” A search of a 30-minute podcast yielded 80...
I’m sure you’ve had the experience of listening to someone give a speech or presentation and found yourself losing interest. The subject may interest you; it may be one you want to know more about, but you can’t keep your attention on the speaker. The same thing...
As distinct from blog posts, which run 500-800 words in length, a newsletter gives you the opportunity to expand your views on a subject. They also allow you to include more than one subject and to use design features with greater creativity. With a newsletter, you...
Do you feel that your business is stagnating? Or are you reeling from changes? For example, look at what happened to Twitter after Elon Musk took over and changed the business plan. Massive layoffs and changes in the work culture sent people and advertisers reeling. I...
Consider the ramifications of AI and medicine: the physician-patient consultation. The particular example I use involves ChatGPT. While the program …Read More »
