by Pat Iyer | Jul 29, 2026 | Blog, Book writing, Business Writing
When my client hired me to help him write a business book that was part memoir and part guidance on being a leader, I envisioned a book of about 40,000 words. The project ballooned to 70,000 words before we concluded that it was best as a two-volume set. Books Have...
by Pat Iyer | Jul 2, 2026 | Blog, Business Writing, Writing Style
Denise had been sending a weekly email to her list for eleven months. Three thousand two hundred subscribers. While she had respectable open rates, she got almost no replies. And when she pulled her book sales report before a conference, she couldn’t point to a...
by Pat Iyer | Jun 25, 2026 | Blog, Business Writing, Writing Skills
You may never meet many of your prospects in person before they decide whether to hire you. Instead, they meet you through your professional writing. And they judge you accordingly. I personally heard an internet marketer make the argument that typos make you human....
by Pat Iyer | Jun 4, 2026 | Blog, Blogging, Business Writing, Writing process
One of the biggest challenges business owners face is deciding what to write about as blog topics. You sit down to create a blog post, stare at a blank screen, and wonder what topic would interest your audience. Meanwhile, the answer may already be sitting in your...
by Pat Iyer | May 27, 2026 | Blog, Blogging, Business Writing, Writing Skills
Have you wondered, “How do I write so prospects think, ‘This person understands my problem?'” How do I build trust? One of the fastest ways to lose a potential client is to sound generic. Prospects who are reading your blog posts, emails, LinkedIn...
by Pat Iyer | May 22, 2026 | Blog, Business Writing, Writing process
Some business owners believe they have nothing interesting to write about. They assume great content comes from dramatic events, celebrity clients, or extraordinary accomplishments. As a result, they stare at a blank screen, wondering what to post next. The truth is...
