by Pat Iyer | Jun 4, 2026 | Blog, Blogging, Business Writing, Writing process
One of the biggest challenges business owners face is deciding what to write about as blog topics. You sit down to create a blog post, stare at a blank screen, and wonder what topic would interest your audience. Meanwhile, the answer may already be sitting in your...
by Pat Iyer | May 27, 2026 | Blog, Blogging, Business Writing, Writing Skills
Have you wondered, “How do I write so prospects think, ‘This person understands my problem?'” How do I build trust? One of the fastest ways to lose a potential client is to sound generic. Prospects who are reading your blog posts, emails, LinkedIn...
by Pat Iyer | May 22, 2026 | Blog, Business Writing, Writing process
Some business owners believe they have nothing interesting to write about. They assume great content comes from dramatic events, celebrity clients, or extraordinary accomplishments. As a result, they stare at a blank screen, wondering what to post next. The truth is...
by Pat Iyer | May 14, 2026 | Blog, Business Writing
Many coaches, consultants, and speakers fall into the trap of trying to sound “professional” by writing as if they are preparing a corporate policy manual or letter. The result is content that may be technically correct but difficult to connect with. Readers skim it,...
by Pat Iyer | Apr 16, 2026 | Blog, Business Writing, Writing process
If you’ve ever struggled to come up with fresh content ideas, you’re overlooking one of the most reliable sources sitting right in front of you: other people’s expertise. How you conduct interviews—whether for written profiles, expert Q&As, or guest podcast...
by Pat Iyer | Apr 2, 2026 | Blog, Business Writing
A speaker delivered a presentation to a room of peers. It was detailed, filled with insights, and sparked a lively discussion. Encouraged, he turned the talk into a blog post and shared it with prospective clients. It fell flat. No emails, no calls, no invitations to...
