by Pat Iyer | Apr 16, 2026 | Blog, Business Writing, Writing process
If you’ve ever struggled to come up with fresh content ideas, you’re overlooking one of the most reliable sources sitting right in front of you: other people’s expertise. How you conduct interviews—whether for written profiles, expert Q&As, or guest podcast...
by Pat Iyer | Apr 2, 2026 | Blog, Business Writing
A speaker delivered a presentation to a room of peers. It was detailed, filled with insights, and sparked a lively discussion. Encouraged, he turned the talk into a blog post and shared it with prospective clients. It fell flat. No emails, no calls, no invitations to...
by Pat Iyer | Dec 5, 2025 | Artificial Intelligence, Blog, Business Writing, Editing, Writing Style
AI-generated content simplifies content creation, for sure. I use it frequently. At this point in our assimilation of AI-created content, we are learning to spot the hallmarks that a computer wrote the content. When I spoke with a marketing manager of a law firm...
by Pat Iyer | Apr 25, 2023 | Blog, Business Writing
Is your speaker bio as effective as it could be? Do you have one ready to use at a moment’s notice? I frequently run legal nurse consulting (LNC) conferences, so I ask invited speakers to submit a brief biography. I have discovered that people don’t always...
by Pat Iyer | Feb 9, 2023 | Blog, Book writing, Business Writing
When you write a book about your business, it could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriot hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title...
by Pat Iyer | Jan 26, 2023 | Blog, Business Writing, Writing Style
There is no way to avoid having to write effective emails. Are you using powerful language? Let me give you an example of what not to do. Whenever I edit the transcript of a podcast, I search for the phrase, “You know.” A search of a 30-minute podcast yielded 80...
