by Pat Iyer | Jul 9, 2026 | Blog, Book writing
I just finished a novel about momentum: John Grisham’s The Confession. A young man in Texas is wrongly convicted of murder and sentenced to death. With days left before the execution, the real killer sets out to save him — and the entire book becomes a race to...
by Pat Iyer | Jul 2, 2026 | Blog, Business Writing, Writing Style
Denise had been sending a weekly email to her list for eleven months. Three thousand two hundred subscribers. While she had respectable open rates, she got almost no replies. And when she pulled her book sales report before a conference, she couldn’t point to a...
by Pat Iyer | Jun 25, 2026 | Blog, Business Writing, Writing Skills
You may never meet many of your prospects in person before they decide whether to hire you. Instead, they meet you through your professional writing. And they judge you accordingly. I personally heard an internet marketer make the argument that typos make you human....
by Pat Iyer | Jun 18, 2026 | Blog, Writing Style
Karli had delivered the same talk to live audiences a dozen times. Her clients nodded along, asked good questions, and booked discovery calls afterward. So, when she recorded a webinar version of that talk, she did what seemed logical: she began writing scripts of her...
by Pat Iyer | Jun 11, 2026 | Blog, Blogging, SS, Writing process
Many business owners approach writing as something they do when they feel inspired. The problem with this approach is that the hungry blog needs to be fed regularly. Content creation consistency relies on systems, not serendipity. Has this happened to you? You get a...
