01 Writing To Get Business Podcast

01 Writing To Get Business Podcast

How can you use your writing skills to build your authority, credibility and business? Writing to Get Business shows you how. I’m Pat Iyer and I am an editor, ghostwriter, and book coach. In the next four podcasts, (2, 3 4 and 5) I will focus on the process of writing...
Why You Need Beta Readers and How to Find Them

Why You Need Beta Readers and How to Find Them

You need to trust yourself to write your book. However, you are not the best person to critique it after a certain point. When you think you’ve gone as far as possible in reading and revising it, you will benefit from having it read from a fresh perspective. This is...
Direct Quotes in Non-Fiction: Do it Right

Direct Quotes in Non-Fiction: Do it Right

You may be thinking that direct quotes belong exclusively in fiction. The truth is that you read either dialogue or direct quotes in non-fiction all the time—from news articles to blogs to books. Here’s an example from the CNN website. South Bend mayor and...
Meet Blogging Deadlines: 5 Step Process

Meet Blogging Deadlines: 5 Step Process

An actively updated blog does wonders for your search engine optimization. Recently I attended a conference of women entrepreneurs. Of the approximately 75 people present, about one third of them had blogs. Only two people in the room, including me, blogged once a...
Book Cover: How You are Judged

Book Cover: How You are Judged

Whether people are browsing on Amazon or another bookselling platform or in their local bookstore, a book’s cover is the first element to attract them. That’s why a good book cover is vital to your book’s selling success. Whether you are self-publishing a book or...