One of the biggest reasons people have for not having a newsletter, either for their business or for a book or other writing, is not knowing what to write for it.

The best way to find out is to see what other people in your area of expertise write. You aren’t going to do a copy-cat version. Instead, you’ll get ideas about how to provide useful and unique information in your own newsletter.

● Why you need to know what kind of free content your competition provides

● Why is frequency of publication important?

● How to write a compelling subject line

● Learn one important advantage of a newsletter over a blog.

● Why a blog can keep you current

Announcing: The new smart phone mobile app for enhancing your writing

Your Presenter

Hi, I’m Pat Iyer. I am a nurse, an author, a ghostwriter, an editor and book coach. Yes, I know that is a mouthful. I put this podcast together to focus on how your writing builds your authority, credibility and ability to get business. This show will feature topics on the process and style of writing, tips on writing and publishing and marketing books, copywriting, and blogging. In short, anything that helps you get business through your writing.

This weekly podcast will give you shortcuts, tips, strategies and support around your writing projects.

As of this episode, I have written or coauthored or coedited 48 books, with 2 more planned for 2020. My books created jobs, established my credibility in my field, gave me new opportunities, and built my name recognition. I love to talk about writing and I’m sold on the value of writing to bring you business and hope you are too.