How many emails do you get a day? Of these, how many do you delete without opening? How many do you open and then delete after reading a few words?

Do you want your emails to be ignored? In this podcast, I will describe effective practices to greatly improve the chances of recipients opening and responding to the emails you send.

Headlines play a huge role in whether someone will open your email. While I’m focusing on individual emails, many of the principles also apply to mass emails. The special significance of individual emails is that you’re sending them to someone who’s a potential prospect or collaborator. These emails represent an important opportunity to grow your business.

Such emails require a great deal of focus. Archers want to hit the bullseye; that’s the kind of precision you want to achieve with a targeted message. Once the prospect has opened the email, you want to keep his or her attention. Power words, when carefully used, attract attention and interest. Words like “easy” and “thanks” may seem ordinary, but when put in the right context, they give power to your message.

And, whatever else you do, follow this slogan: “Truth in advertising.” Never promise what you can’t deliver. A message built on half-truths is like a house built of sand. It will crumble, and so will your business.

● Why is the headline of your email so important?

● How long should a headline be?

● How can a headline best target your reader?

● What power words effectively capture your reader’s attention?

● Why is “Truth in Advertising” so important?

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Your Presenter

Hi, I’m Pat Iyer. I am a nurse, an author, a ghostwriter, an editor and book coach. Yes, I know that is a mouthful. I put this podcast together to focus on how your writing builds your authority, credibility and ability to get business. This show will feature topics on the process and style of writing, tips on writing and publishing and marketing books, copywriting, and blogging. In short, anything that helps you get business through your writing.

This weekly podcast will give you shortcuts, tips, strategies and support around your writing projects.

As of this episode, I have written or coauthored or coedited 48 books, with 2 more planned for 2020. My books created jobs, established my credibility in my field, gave me new opportunities, and built my name recognition. I love to talk about writing and I’m sold on the value of writing to bring you business and hope you are too.