by Pat Iyer | Sep 5, 2021 | Blog, Book writing, Podcast, Publishing
Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and confusing language? Do your website stats show that visitors are bailing out after 15 seconds? Your company may be suffering from Business...
by Pat Iyer | Sep 2, 2021 | Blog, Book Marketing, Grammar
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? When I interviewed potential authors about their fears, they cited book marketing, and lack of sales, as big concerns. While that is always possible, with a little planning and...
by Pat Iyer | Aug 29, 2021 | Blog, Book writing, Podcast, Writing process
Al Kushner, financial educational specialist, knows about the pain and suffering being financially unprepared for the cost of a funeral causes at a time when people already feel overwhelmed with grief and sorrow. He has seen people have to take out loans, max out...
by Pat Iyer | Aug 26, 2021 | Blog, Grammar
If you think punctuation isn’t important, you might want to rethink that attitude. Or ask Oakhurst Dairy of Portland, ME, how they are currently looking at the punctuation element known as the Oxford comma. The missing comma was way more expensive than a missing herd...
by Pat Iyer | Aug 20, 2021 | Blog, Book writing, Podcast, Writing Style
An empath and social innovator who served in both the Obama and Trump administrations, Amy Wilson has an inside view of how change most successfully occurs. She served from 2015 to 2018, for the White House under two administrations. She started in the Obama...
by Pat Iyer | Aug 19, 2021 | Blog, Book writing
If one point of agreement exists among influencers and business leaders, it is that how people do business in the coming years will change and how we define wealth will also change. You may be wondering how this applies to writing. Don’t worry, I’ll tie...
