by Pat Iyer | Oct 14, 2021 | Blog, Writing Style
How can you trim unnecessary words and phrases? Some unnecessary words and phrases are meaningless; some are fillers; all are over-used. Let’s expose these little demons. Truth Be Told Weak Truth be told, I wasn’t sure what to do next. Stronger I...
by Pat Iyer | Oct 7, 2021 | Blog, Blogging
Why change up your types of blog posts? As you fine-tune your blogging skills, you’ll discover that you don’t want to follow the same types of blog posts in every post. Also, if you’ve been blogging for years, you can get bored. I’ve been blogging since...
by Pat Iyer | Oct 1, 2021 | Blog, Book Marketing, Book writing, Podcast, Writing process
Donna is 6’5” tall and a woman who both literally and figuratively stands out. Her height gave her the confidence to succeed in the male-dominated world of real estate, and her intuitive gifts enabled her to become a master player and teacher of poker. Poker helped...
by Pat Iyer | Sep 30, 2021 | Blog, Book writing
To write a book about your business could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriott hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title intrigued...
by Pat Iyer | Sep 20, 2021 | Blog, Book Marketing, Book writing, Podcast, Writing process
If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an...
by Pat Iyer | Sep 16, 2021 | Blog, Grammar
I could have written “cautiously,” but I didn’t want to be guilty of using an adverb before I’d even begun the body of the blog post. I say “guilty” because adverb overuse is one of the cardinal errors of writing. What Is an Adverb? Adverbs provide additional...
