Pat Iyer’s Blog
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Pick the Right Word
People who write well easily convey their ideas and increase their influence. Poor writing makes you stand out – in an unpleasant way. Here are some tips for smoother writing and picking the right word. Easily Confused Words: Insure, Ensure, Assure Insure relates to...
12 Writing About Hot Topics – Writing to Get Business Podcast
Many people who feel an urge to write falter when it comes to choosing subject matter or hot topics. They may think that if a subject doesn’t immediately come to mind, they must not really be writers. I'm Pat Iyer and this is Writing to Get Business. I suggest you...
Why Blogging is Important for Business
"Why should I have a blog ? What business purpose would I get from a blog?" If you've asked yourself why blogging is important for business, here are my tips as a blogger for 13 years. Yes, I started blogging in 2009 and have written thousands of blog posts....
11 Getting Help Writing a Book – Writing to Get Business Podcast
If you are nervous about going it alone in writing a book, this podcast can alleviate your fears. You’ll learn that several alternatives exist to the solo route. You can work with contributors, have a coeditor, be a chief editor with associate editors, or be one of...
How to Avoid Common Nonfiction Errors
If you are a beginning writer, you may have written essays or term papers in high school and college. If you went to graduate school, you may have written a thesis. However, unless you wrote for a school paper or other publication, your experience in writing...
10 Grow Your Business as a Book Author – Writing to Get Business Podcast
This is the first of 4 shows devoted to publishing. A lot of would-be authors talk with me about their desire to be a book author. There’s a big difference between desire and drive, and nowhere is it clearer than about writing a book. Desire makes you dream; drive...
09 The Power of a Good Headline – Writing to Get Business Podcast
You’ve probably heard the phrase, “Location, location, location” in reference to buying or renting real estate. The concept of location also applies to an article or book. The prime real estate is the headline and the line that follows it. I know you are familiar with...
Can You Write a Book Without Help?
Yes, you can write a book without help, but it may not be strong. Imagine that you’re in a strange city (before the Corona virus), and you’re lost. You didn’t get directions. People rush by. Do you ask one of them to help you get to your destination or do you find a...
Why You Need a Beta Reader
Do you know how easy it is to lose objectivity? I do. I get immersed in my books and sometimes miss the obvious. A beta reader helps you see those spots. You need to trust yourself to write your book. However, you are not the best person to critique it. When you think...
08 What Kind of Content Does Your Newsletter Need? – Writing to Get Business Podcast
One of the biggest reasons people have for not having a newsletter, either for their business or for a book or other writing, is not knowing what to write for it. The best way to find out is to see what other people in your area of expertise write. You aren’t going to...
Recent Posts
The Art of Editing: Refining Your Written Work
As a writer, you’ve invested considerable time and effort in crafting your document, be it a report, speech, newsletter, or …Read More »
Make the Most of Your Writing Time
One of the most frequent complaints of my writing students and clients is “I don’t have enough time. How do …Read More »
Inner Critic or Inner Guide: Who is Talking
At any stage of my writing, I may hear an inner critic, a voice that says things like, “No, that …Read More »
What’s Your Type?
When I write about errors in manuscripts, I usually focus on punctuation, spelling, and grammar because those are my favorite …Read More »
Readers Make Better Writers
I always loved reading more than almost any other activity. It’s no coincidence that my siblings are also avid readers. …Read More »