Pat Iyer’s Blog
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62 How to Deal with Employees’ Resistance to Change -April Callis-Birchmeier – Writing to Get Business Podcast
Has the current pace of change in the world hurt your business? How can you learn to adapt to change and not be resistant to change, not only as an individual, but as the leader of a company? No matter where you are in your life, you have experienced phenomenal change...

Who Should Read Your Book: Beta Readers
Rare is the author whose work doesn’t need professional editing or beta readers. However, all authors can reach out to friends, family, fellow writers, and business colleagues as beta readers for evaluation of their work. When to Get Feedback From Beta Readers You can...

The Danger of Blogging
If you’ve read my latest book, 52 Writing Tips: Fast and Easy Ways to Polish Your Writing, you know that I devote one section to blogging, with several articles to help both novice and experienced bloggers. Why, then, would I describe blogging as dangerous? Done...

61 How to Do a Virtual Book Launch -Linley Baker – Writing to Get Business Podcast
At least 80% of people in the U.S. feel they have a virtual book in them, but for the majority of these would-be writers, the book stays inside. What makes the difference between those who and those who don’t complete and publish a book? Linley Baker’s story provides...

60 Why Business People Need to Write Well – Randy Gage – Writing to Get Business Podcast
A man on a mission to help people clear archaic childhood beliefs to become fully functioning human beings, Randy Gage wrote Radical Rebirth to further that mission. In this provocative interview, he analyzes popular culture, clickbait news headlines, and other media...

How to Write a Non-Fiction Book Review
Someone asks you to write a non-fiction book review. This first question you need to answer is: Is This a Good Subject for You? Consider the subject matter. Do you know anything about it? Whether you do or not, does it interest you? These really are separate...

How to Make a Cover for Your Book
Your first decision is whether you want to create a cover for your book yourself or you want to hire a designer. And because you know people will judge your book by its cover, your goal is to have as a professional looking cover as you can create. Do It...

59 How to Write a Chapter for a Compilation Book – Amy Szumstein – Writing to Get Business Podcast
Do you feel the urge to share a story from your life in writing but feel intimidated by the idea of writing an entire book? Amy Szumstein, a nurse and nutrition counselor, who has many varied personal and professional experiences, found that writing a chapter that...

58 How to Run a Virtual Book Tour – Doreen Cumberford – Writing to Get Business Podcast
Everyone has a legacy, the sum of their unique experiences and the lessons learned from them. Doreen Cumberford, an expatriate for over 60 years, shares how she turned her legacy into a book. Life in the Camel Lane, a memoir about her 15 years in Saudi Arabia. Learn...

How to Run a Virtual Book Launch Party
Pat Iyer and Greg Williams at his book launch party The room is teeming with people, who are milling around, meeting authors, and getting free copies of books. Yes, that was the scene when I served as ghostwriter for Greg Williams and we launched the book in Manhattan...