Pat Iyer’s Blog
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Writing Style: How to Keep Your Audience Awake
Whether you’re giving a speech or writing a memo, email, or book, remember that both the words you use and how you arrange them (your writing style) have a powerful effect on your listening or reading audience. I recently attended a presentation. The subject was...
Writing Your Best Content: 4 Myths that Keep You from Writing Irresistible Content
Writing your best content begins with understanding the purpose of your writing. Are you creating a blog post or a sales page? Do you want to attract more people? Do you feel stuck? If you’re lacking the leads you need for your business or finding that although you...
12 Top Writing Tips You Should Know
Looking for writing tips? Along with the quality of the information presented, you should also factor in readability. Focus on making your writing as easy to read as possible. Your goal is for readers to understand and absorb the information you present, so don’t make...
Are you a bad writer?
It is common for writers to have doubts about their abilities. This, like the fear of imperfection, can stop people from launching their writing careers. The label of "bad writer" stops them in their tracks. Bad writing is fixable. Stephen King disagrees with me. In...
89 Reaching People Through Your Books – Doug Lawrence
Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that…
88 Spin Off Business from a Book – Mj Callaway
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides …
5 Common Grammatical Errors
After proofreading thousands of reports, I prepared this list of 5 grammatical errors. Do you want to present yourself a well-qualified communicator, one who understands how your clients, both internal and external, scrutinize every word you write? Here is what NOT to...
87 The Great Resignation and Why That’s Happening – Steve Cadigan
The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions.
86 Selling Your Business – Michelle Seiler Tucker
When you’re about to go on a trip, you key your destination into your GPS. Many people who start businesses, though, don’t think about their ultimate destination.
85 Driving Book Sales – Chris Cheetham West
Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print...
Recent Posts
Make the Most of Your Writing Time
One of the most frequent complaints of my writing students and clients is “I don’t have enough time. How do …Read More »
Inner Critic or Inner Guide: Who is Talking
At any stage of my writing, I may hear an inner critic, a voice that says things like, “No, that …Read More »
What’s Your Type?
When I write about errors in manuscripts, I usually focus on punctuation, spelling, and grammar because those are my favorite …Read More »
Readers Make Better Writers
I always loved reading more than almost any other activity. It’s no coincidence that my siblings are also avid readers. …Read More »
Why Do You Need a Good Vocabulary?
Writers, especially those who are just beginning to write regularly, think that having a good vocabulary means knowing a lot …Read More »