Writing your best content begins with understanding the purpose of your writing. Are you creating a blog post or a sales page? Do you want to attract more people?

Do you feel stuck? If you’re lacking the leads you need for your business or finding that although you have quality offers and services, your trouble may be poor writing content.

The good news is that effective writing is a skill you CAN learn.

But first, let’s debunk the top four myths that keep you from writing irresistible content.

Writing Your Best Content

Myth 1 Writing is Making Your Brand Look Perfect

Irresistible writing is not trying to appear perfect. It’s about connecting with your reader on an emotional and intellectual level.

Your potential client wants to know you and your expertise and that you understand them. The best way to do this is by sharing information about your brand. Even your failures. It’s all about making a sincere connection.

Myth 2 Writing is All About Action

Many solopreneurs have the idea that every piece of content written must include a call to action, however, that’s not true. It’s been drilled in our heads to always have a CTA. The majority of your content will be to create the ’like-know-trust factor.’

The ’like-know-trust factor’ is about building a relationship with your potential customers and clients. The ‘like’ stage consists of sharing information about you and your brand.  Social media posts are a great opportunity to show how likable you are by how you interact with other people.

The ‘know’ stage consists of providing more information about you, giving them the opportunity to get to know you better.

The ‘trust’ stage means you have built and nurtured your relationship to the point they are ready to purchase your products or services.

Myth 3 Writing is All About Selling

Your goal in writing should be about serving your audience. You can use irresistible copy to address their concerns, needs, and offer solutions to those needs.

You need to build a connection – a relationship – before you bring in the heavy sales pitches.

Myth 4 Writing is All About You and Your Business

Strike the balance in your content that includes ‘about you’ and ‘about your reader.’  Show your understanding and compassion for your ideal clients’ needs. Highlight your business to show why your business is the best solution for them to choose.

Writing is an ongoing process. Don’t be discouraged if you have to write several drafts until you hit the mark for your ideal client. Fine-tuning your content is common. Don’t give up and don’t settle for mediocre content just to have something on your blog, social media, and overall website.

Take the time to write compelling, valuable content with your goal in mind. Proof it several times before you publish anything. Keep in mind that after a while, writing will become easier for you the more you do it.

Pat Iyer began writing books in 1985, blogs in 2009, and video scripts in 2010.