by Pat Iyer | Oct 14, 2021 | Blog, Writing Style
How can you trim unnecessary words and phrases? Some unnecessary words and phrases are meaningless; some are fillers; all are over-used. Let’s expose these little demons. Truth Be Told Weak Truth be told, I wasn’t sure what to do next. Stronger I struggled over...
by Pat Iyer | Aug 20, 2021 | Blog, Book writing, Podcast, Writing Style
An empath and social innovator who served in both the Obama and Trump administrations, Amy Wilson has an inside view of how change most successfully occurs. She served from 2015 to 2018, for the White House under two administrations. She started in the Obama...
by Pat Iyer | May 31, 2021 | Blog, Book writing, Podcast, Writing Style
A memoir can be the riskiest forms of writing because for this kind of book to get traction, it has to have appeal to more people than your mother and father. Laura Conklin, a nurse highly experienced in many areas of her profession, had to carefully plan how she...
by Pat Iyer | Feb 11, 2021 | Blog, Writing Style
One hundred years after the creation of the Aunt Jemima stereotype, one might hope that companies might have learned not to create racist images. Gucci dispelled this hope. During Black History Month in 2019, the Italian luxury brand for fashion and leather goods...
by Pat Iyer | Dec 4, 2020 | Blog, Book writing, Podcast, Writing Style
If you’ve ever picked up a book about business that seemed dry and lifeless, you’ll appreciate the idea of adapting story-telling techniques to a business fable book. Mari Ryan’s The Thriving Hive uses these techniques in an engaging way. Her innovative approach,...
by Pat Iyer | Aug 7, 2020 | Blog, Book writing, Podcast, Writing Style
Paul Rutter, who works in the cruise business, applied the lessons learned in that industry to the general question of customer retention and getting repeat business. His book highlights his expertise and has gotten him speaking engagements, consultation work, and...
