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Pat Iyer
11 Getting Help Writing a Book – Writing to Get Business Podcast

11 Getting Help Writing a Book – Writing to Get Business Podcast

by Pat Iyer | Apr 3, 2020 | Blog, Book writing, Podcast

If you are nervous about going it alone in writing a book, this podcast can alleviate your fears. You’ll learn that several alternatives exist to the solo route. You can work with contributors, have a coeditor, be a chief editor with associate editors, or be one of...
11 Getting Help Writing a Book – Writing to Get Business Podcast

10 Grow Your Business as a Book Author – Writing to Get Business Podcast

by Pat Iyer | Mar 26, 2020 | Blog, Book writing, Podcast

This is the first of 4 shows devoted to publishing. A lot of would-be authors talk with me about their desire to be a book author. There’s a big difference between desire and drive, and nowhere is it clearer than about writing a book. Desire makes you dream; drive...
09 The Power of a Good Headline – Writing to Get Business Podcast

09 The Power of a Good Headline – Writing to Get Business Podcast

by Pat Iyer | Mar 20, 2020 | Blog, Podcast, Writing Skills, Writing Style

You’ve probably heard the phrase, “Location, location, location” in reference to buying or renting real estate. The concept of location also applies to an article or book. The prime real estate is the headline and the line that follows it. I know you are familiar with...
09 The Power of a Good Headline – Writing to Get Business Podcast

08 What Kind of Content Does Your Newsletter Need? – Writing to Get Business Podcast

by Pat Iyer | Mar 12, 2020 | Blog, Podcast, Writing Style

One of the biggest reasons people have for not having a newsletter, either for their business or for a book or other writing, is not knowing what to write for it. The best way to find out is to see what other people in your area of expertise write. You aren’t going to...
09 The Power of a Good Headline – Writing to Get Business Podcast

07 Once Upon a List – Writing to Get Business Podcast

by Pat Iyer | Mar 5, 2020 | Blog, Podcast, Writing Style

A list is an important element of nonfiction books. While in fiction, the combination of dialogue and narrative both vary the pace and break up the monotony of large blocks of type, this kind of interruption is much more important in non-fiction, where you don’t have...
09 The Power of a Good Headline – Writing to Get Business Podcast

06 Powerful Emails – Writing to Get Business Podcast

by Pat Iyer | Feb 28, 2020 | Blog, Podcast, Writing Style

How many emails do you get a day? Of these, how many do you delete without opening? How many do you open and then delete after reading a few words? Do you want your emails to be ignored? In this podcast, I will describe effective practices to greatly improve the...
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How to get attention with your emails

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