by Pat Iyer | Oct 5, 2022 | Blog, Publishing, Writing Style
Writing Your Book is Only the First Step I’ve published nearly 60 books and had a role in designing many books I’ve ghostwritten and/or edited. From this experience, I know that the interior design of a book plays a huge role. It can even determine whether a reader...
by Pat Iyer | Sep 29, 2022 | Blog, Writing process
You’re probably familiar with the phrase, “I’m not an expert, but I know what I like.” This idea works fine for personal choices, but it can be a disaster in a writing critique group. If you’re a new writer who joins one for new writers, the odds are that no one will...
by Pat Iyer | Sep 15, 2022 | Blog, Writing Style
If Your Company Uses Instruction Manuals for Its Products, You Must Read This. Too many businesses don’t give enough attention to what may be their most important documents. Entering Appliance Hell I recently bought an appliance. (I’m not naming either the specific...
by Pat Iyer | Sep 9, 2022 | Blog, Writing Skills
The buyer beware thinking is yielding to the need for the seller to take care to avoid unhappy clients. If you are a Latin speaker (who is?) you’d say caveat emptor. The phrase describes the concept in contract law that places the burden of due diligence on the...
by Pat Iyer | Sep 1, 2022 | Blog, Blogging
As a blogger, you’re convinced of blogging’s value. You have lots of ideas, and you like to write. What could go wrong? You can get consumed by the desire for your blog to be (very) popular. How often do you check your blog’s stats? One of the biggest mistake...
by Pat Iyer | Aug 18, 2022 | Blog, Writing process
Know When To Stop No matter what you’re writing, if you get carried away by your own words, you’ll lose your audience. Mark Twain told a story about sitting in church one day. The preacher was giving an inspiring sermon on the subject of a worthy cause. He was asking...
