Pat Iyer’s Blog
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11 Getting Help Writing a Book – Writing to Get Business Podcast
If you are nervous about going it alone in writing a book, this podcast can alleviate your fears. You’ll learn that several alternatives exist to the solo route. You can work with contributors, have a coeditor, be a chief editor with associate editors, or be one of...
How to Avoid Common Nonfiction Errors
If you are a beginning writer, you may have written essays or term papers in high school and college. If you went to graduate school, you may have written a thesis. However, unless you wrote for a school paper or other publication, your experience in writing...
10 Grow Your Business as a Book Author – Writing to Get Business Podcast
This is the first of 4 shows devoted to publishing. A lot of would-be authors talk with me about their desire to be a book author. There’s a big difference between desire and drive, and nowhere is it clearer than about writing a book. Desire makes you dream; drive...
09 The Power of a Good Headline – Writing to Get Business Podcast
You’ve probably heard the phrase, “Location, location, location” in reference to buying or renting real estate. The concept of location also applies to an article or book. The prime real estate is the headline and the line that follows it. I know you are familiar with...
Can You Write a Book Without Help?
Yes, you can write a book without help, but it may not be strong. Imagine that you’re in a strange city (before the Corona virus), and you’re lost. You didn’t get directions. People rush by. Do you ask one of them to help you get to your destination or do you find a...
Why You Need a Beta Reader
Do you know how easy it is to lose objectivity? I do. I get immersed in my books and sometimes miss the obvious. A beta reader helps you see those spots. You need to trust yourself to write your book. However, you are not the best person to critique it. When you think...
08 What Kind of Content Does Your Newsletter Need? – Writing to Get Business Podcast
One of the biggest reasons people have for not having a newsletter, either for their business or for a book or other writing, is not knowing what to write for it. The best way to find out is to see what other people in your area of expertise write. You aren’t going to...
07 Once Upon a List – Writing to Get Business Podcast
A list is an important element of nonfiction books. While in fiction, the combination of dialogue and narrative both vary the pace and break up the monotony of large blocks of type, this kind of interruption is much more...
06 Powerful Emails – Writing to Get Business Podcast
How many emails do you get a day? Of these, how many do you delete without opening? How many do you open and then delete after reading a few words? Do you want your emails to be ignored? In this podcast, I will describe effective practices to greatly improve the...
05 Writing Is Hard Work – Writing to Get Business Podcast
One of the biggest ideas that stops people from writing is that it’s hard work. I’ve mentioned before in this podcast how greatly our school experiences have conditioned us into a lot of negative beliefs about writing. This is one of those beliefs. A belief isn’t...
Recent Posts
The 81% Who Want to Write—but Don’t
Have you ever said, “One day I’ll write a book”? If so, you’re in very good company. According to surveys, …Read More »
How to Write a Book Fast
For professionals who think writing a book takes years, Jan Spence’s story offers a surprising reality check. She wrote her …Read More »
Writer’s Block and Childhood Red Ink
Do you remember the first time you shared something you wrote? Maybe it was an elementary school assignment. Perhaps it …Read More »
Five-Minute Formula for Writing a Book
If you’re a busy professional—an LNC, physician, attorney, or speaker—you’ve likely considered writing a book. Maybe you’ve even started one. …Read More »
Are You a Highly Skilled Professional Struggling to Start Your Book?
Are you a highly skilled professional struggling to start your book? Attorneys, physicians, legal nurse consultants, and public speakers often operate …Read More »