Pat Iyer’s Blog
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09 The Power of a Good Headline – Writing to Get Business Podcast
You’ve probably heard the phrase, “Location, location, location” in reference to buying or renting real estate. The concept of location also applies to an article or book. The prime real estate is the headline and the line that follows it. I know you are familiar with...
Can You Write a Book Without Help?
Yes, you can write a book without help, but it may not be strong. Imagine that you’re in a strange city (before the Corona virus), and you’re lost. You didn’t get directions. People rush by. Do you ask one of them to help you get to your destination or do you find a...
Why You Need a Beta Reader
Do you know how easy it is to lose objectivity? I do. I get immersed in my books and sometimes miss the obvious. A beta reader helps you see those spots. You need to trust yourself to write your book. However, you are not the best person to critique it. When you think...
08 What Kind of Content Does Your Newsletter Need? – Writing to Get Business Podcast
One of the biggest reasons people have for not having a newsletter, either for their business or for a book or other writing, is not knowing what to write for it. The best way to find out is to see what other people in your area of expertise write. You aren’t going to...
07 Once Upon a List – Writing to Get Business Podcast
A list is an important element of nonfiction books. While in fiction, the combination of dialogue and narrative both vary the pace and break up the monotony of large blocks of type, this kind of interruption is much more...
06 Powerful Emails – Writing to Get Business Podcast
How many emails do you get a day? Of these, how many do you delete without opening? How many do you open and then delete after reading a few words? Do you want your emails to be ignored? In this podcast, I will describe effective practices to greatly improve the...
05 Writing Is Hard Work – Writing to Get Business Podcast
One of the biggest ideas that stops people from writing is that it’s hard work. I’ve mentioned before in this podcast how greatly our school experiences have conditioned us into a lot of negative beliefs about writing. This is one of those beliefs. A belief isn’t...
04 How To Find Time To Write – Writing to Get Business Podcast
If you’d love to write a book but feel you don’t have the time, this podcast will introduce you to some proven techniques for finding the time you don’t think you have. I’ll show you how to track your time, and I guarantee that you’ll find enough to write a book. You...
Create Your Book Through Ghostwriting
Authors often ask me how I work with people to create their books. In my role doing ghostwriting, I assist people who are not strong writers or too busy to write and prefer to speak their content. Tips for Successful Ghostwriting 1. It is ideal if the person who's...
How to Write with Style
Knowing what you want to say can have a lot to do with how you say it and write with style. And vice versa. Many beginning writers might be thinking, “If I can get one word to follow another and make sense, I’m accomplishing a lot. I can’t handle the idea of style.”...
Recent Posts
Five-Minute Formula for Writing a Book
If you’re a busy professional—an LNC, physician, attorney, or speaker—you’ve likely considered writing a book. Maybe you’ve even started one. …Read More »
Are You a Highly Skilled Professional Struggling to Start Your Book?
Are you a highly skilled professional struggling to start your book? Attorneys, physicians, legal nurse consultants, and public speakers often operate …Read More »
No time to write
Did you know “no time to write” is a myth when it comes to writing your book—and you can still …Read More »
Fear of Criticism—The Silent Roadblock for Aspiring Authors
You’ve likely built a career that demands confidence—testifying in depositions, diagnosing patients, analyzing legal records, or commanding attention from an …Read More »
The Art of Editing: Refining Your Written Work
As a writer, you’ve invested considerable time and effort in crafting your document, be it a report, speech, newsletter, or …Read More »