Pat Iyer’s Blog
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What Is the Em Dash, and Why Should You Care?
This is an em dash: — It has the approximate width of a capital H. The poor em dash is perhaps the most misunderstood and misused of all punctuation marks. Used well, it adds emphasis and precision to your writing. This form of punctuation is a newcomer to the world...
72 Overcoming Perfectionism when Writing-DJ Eshelman-Writing to Get Business Podcast
As a writer, do you struggle with how much to assume your readers know? Are you a stubbornly independent person who doesn’t want help? Does perfectionism plague your attempts to write and publish? If any of these challenges ring true, you’ve come to the right place....
How to Give Your Emails Power
Words That Give Your Emails Power Marketing emails need to quickly capture your reader's attention. Keep your power words short and simple to give your emails power. Three factors make certain words powerful. Usually, they’re short. Consider words like “Buy,” “Now,”...
71 What Does it Mean to be Infertile?-Pam Rasheed-Writing to Get Business Podcast
While a common recommendation for would-be authors is, “Write what you know about,” the writing journey of Pamela Rasheed, MSN, RN, who specializes in infertility counseling demonstrates that you should also write what you care about. A friend’s advice to choose to...
Keep it Short and Simple: The Tips Book
Those of us who remember a pre-Internet world may have grown up reading Reader’s Digest, whose basis was condensing information. It also had features like “Laughter is the Best Medicine” and “Life in These United States,” made up of humorous and inspirational...
How to make a Memorable Blog
What Makes a Blog Memorable? Zappos.com has one of the most entertaining blogs I’ve seen on a corporate web site. Zapponians, as they call themselves, use photos, videos, and attention-attracting headlines combined with compelling stories. They’ve raised the blog to...
70 Open Up Your Root Chakra-Sheri Kaplan-Writing to Get Business Podcast
Self-promotion presents special challenges to those in the healing arts, but Sheri Kaplan, healer and spiritual transformational coach, has put together an integrated package of a short (20-page) book and a 20-minute consultation for a price that attracts potential...
69 How to Overcome a Last Minute Printing Crisis- John Morris-Writing to Get Business Podcast
As first an artist and now an author, Scotsman John Morris has successfully bypassed settling into a creative niche. His painting subject matter varies widely, and when he turned his focus to writing and publishing, he designed a book that’s strikingly original in...
How to Control Distractions when You Write
Control distractions when you write You want to write, and you have a plan in mind. Experts have assured you that you need to practice discipline and block out areas of time during which you will only write. You know you need to control distractions. You look at your...
Titles Can Make or Break Your Book Sales
Titles Can Make Your Book a Success - Or Not You’ve heard that you can’t judge a book by its cover. This isn’t true; people make decisions about whether to even pick up a book and look at it based on the cover. They make the same kinds of decisions based on the title....
Recent Posts
The 81% Who Want to Write—but Don’t
Have you ever said, “One day I’ll write a book”? If so, you’re in very good company. According to surveys, …Read More »
How to Write a Book Fast
For professionals who think writing a book takes years, Jan Spence’s story offers a surprising reality check. She wrote her …Read More »
Writer’s Block and Childhood Red Ink
Do you remember the first time you shared something you wrote? Maybe it was an elementary school assignment. Perhaps it …Read More »
Five-Minute Formula for Writing a Book
If you’re a busy professional—an LNC, physician, attorney, or speaker—you’ve likely considered writing a book. Maybe you’ve even started one. …Read More »
Are You a Highly Skilled Professional Struggling to Start Your Book?
Are you a highly skilled professional struggling to start your book? Attorneys, physicians, legal nurse consultants, and public speakers often operate …Read More »