by Pat Iyer | Feb 23, 2023 | Blog, Writing process
Are you trying to write something at home? Feel stuck? Are you frustrated from the stresses of the day? Try this fast and free method. Unless you work at home, the atmosphere and demands of work versus home are very different. It can be a challenge to make a smooth...
by Pat Iyer | Feb 17, 2023 | Blog, Writing Style
You’ve written an engaging headline, and now your reader is intrigued – and willing to give a bit more time to reading your blog before leaving. After the headline, your compelling first line is your second chance to grab your readers’ attention. If you pull...
by Pat Iyer | Feb 9, 2023 | Blog, Book writing, Business Writing
When you write a book about your business, it could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriot hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title...
by Pat Iyer | Feb 2, 2023 | Blog, Book writing
You’ve written or you’re writing a book. When it comes to promoting your work, you feel lost. Did you know that when you write for magazines, you increase your visibility and may have greater book sales? And if you feel stalled about completing your book, sliding in...
by Pat Iyer | Jan 26, 2023 | Blog, Business Writing, Writing Style
There is no way to avoid having to write effective emails. Are you using powerful language? Let me give you an example of what not to do. Whenever I edit the transcript of a podcast, I search for the phrase, “You know.” A search of a 30-minute podcast yielded 80...
