by Pat Iyer | Sep 30, 2021 | Blog, Book writing
To write a book about your business could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriott hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title intrigued...
by Pat Iyer | Sep 20, 2021 | Blog, Book Marketing, Book writing, Podcast, Writing process
If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an...
by Pat Iyer | Sep 16, 2021 | Blog, Grammar
I could have written “cautiously,” but I didn’t want to be guilty of using an adverb before I’d even begun the body of the blog post. I say “guilty” because adverb overuse is one of the cardinal errors of writing. What Is an Adverb? Adverbs provide additional...
by Pat Iyer | Sep 10, 2021 | Blog, Book writing, Podcast, Writing process
Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose a subject, and how do you manage to write the 40,000 or 50,000 words, which, even in these streamlined times, are needed? Here to break this down for you in easy,...
by Pat Iyer | Sep 5, 2021 | Blog, Book writing, Podcast, Publishing
Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and confusing language? Do your website stats show that visitors are bailing out after 15 seconds? Your company may be suffering from Business...
