How to Edit Your Work

How to Edit Your Work

You’ve written a report, speech, newsletter, or other document. You’ve put a lot of time and thought into it. You have an investment in it. Now you need to edit your work. You can find lots of practical advice about how to edit your work. However, none of these...
Write a Book and Expand Your Business

Write a Book and Expand Your Business

You ask, “Write a book – me?” Are you wondering how to expand your business? Do you have a lot of expertise to share – which you know would help your audience? Has a major segment of the market shifted away from buying your services? Are you...
The Power of Headlines in Writing

The Power of Headlines in Writing

Many features can make or break the power of headlines to draw in a reader. Length Matters Google usually displays 50-60 characters of a headline, so, regardless of a headline’s length, the beginning needs to be compelling. In general, for English-language headlines,...
How Perfectionism Prevents Publishing

How Perfectionism Prevents Publishing

Perfectionism and its sidekick, procrastination, can not only strangle the life out of your writing but prevent it from ever seeing the light of day—i.e., the eyes of others. This is a sinister partnership. Imagine a writer named Julianne. All her life, she’s wanted...
How to Write a Compelling Blog

How to Write a Compelling Blog

Your blog serves different purposes. You want to provide interesting content while highlighting your business and expertise. A compelling blog attracts readers to you and your business. Here are three methods for doing this. Quotations and Photos Combining a beautiful...
The Importance of Concise Writing

The Importance of Concise Writing

Talk about concise writing – it does not get any briefer. Today I saw an ad that popped up to the right of a YouTube video I was watching. It caught my eye because it was so concise. It read: New Need Now And the name of the product. In the world of writing,...