by Pat Iyer | Dec 5, 2025 | Artificial Intelligence, Blog, Business Writing, Editing, Writing Style
AI-generated content simplifies content creation, for sure. I use it frequently. At this point in our assimilation of AI-created content, we are learning to spot the hallmarks that a computer wrote the content. When I spoke with a marketing manager of a law firm...
by Pat Iyer | Aug 1, 2025 | Blog, Book writing, Editing, Writing process
Have you ever said, “One day I’ll write a book”? If so, you’re in very good company. According to surveys, 81% who want to write a book – don’t. Fewer than 1% of Americans who want to write a book ever follow through. What’s stopping the rest? Not a lack...
by Pat Iyer | Nov 19, 2024 | Editing
As a writer, you’ve invested considerable time and effort in crafting your document, be it a report, speech, newsletter, or other written piece. Now comes the crucial phase of editing, a process that demands both skill and objectivity. While numerous practical...
by Pat Iyer | Jan 4, 2021 | Blog, Book writing, Editing, Podcast, Writing process
Susan Friedmann’s first book sold over 250,000 copies. This launched her into forming Aviva Publishing Company, which publishes over 400 books a year. Susan helps her authors to navigate the world of marketing, and she’s here to share her extensive knowledge with you...
by Pat Iyer | Dec 27, 2020 | Blog, Book writing, Editing, Podcast, Writing process
If you have written or plan to write a book to build your business, you need a plan. Adam Kipnes describes how each of his books brings his readers closer to a direct one-to-one business relationship with him. This virtual blueprint for success can help you get the...
by Pat Iyer | Dec 18, 2020 | Blog, Book writing, Editing, Podcast, Writing process
People are increasingly looking for shorter books with what Pat Iyer, host of this series, calls “snackable book” ideas. These are focused ideas that fit on one page for each. Joanna Brandi has used her three books written in this format to grow her...
