by Pat Iyer | Dec 13, 2018 | Blog, Video, Writing Skills
You can write the best story ever told, but without a good headline, I won’t read your article. Experts estimate that 80 to 90 percent of people who read a headline won’t go on to read an article because the headline didn’t grab their attention. That doesn’t...
by Pat Iyer | Dec 8, 2018 | Blog, Video, Writing Skills
Bloated writing, like a bloated stomach after a big meal, can put you to sleep. Is your writing lean? Have you ever read a piece of writing that bored you without your knowing why? You started reading it because you had an interest in the subject, but you found...
by Pat Iyer | Nov 19, 2018 | Blog, Ghostwriting, Publishing
When you think about having a book written for you, you may ask: “How do they do it? How does someone who doesn’t know me write a book that sounds as if I wrote it?” This important question underlines the importance of choosing a talented, empathetic ghostwriter. In...
by Pat Iyer | Oct 31, 2018 | Blog, Writing Skills
Why should you use a list? Lists improve the readability of your material. They make it easy to cluster information in a format that can be quickly scanned. Also, lists are useful for breaking up a long sentence into a more reader friendly format. Readers appreciate a...
by Pat Iyer | Oct 30, 2018 | Blog, Video, Writing Skills
How can you achieve natural sounding writing? Imagine you are in a restaurant with a friend. You’ve just seen a technical report you want to share with your friend. As you explain the results, your friend asks questions which takes you deep into the conversation and...
by Pat Iyer | Oct 29, 2018 | Blog, Editing
You’ve written a report, speech, newsletter, or other document. You’ve put a lot of time and thought into it. You have an investment in it. Now you need to edit it. You can find lots of practical advice about how to edit your work. However, none of these suggestions...
