Pat Iyer’s Blog
Book Writing
Write a Book and Expand Your Business
You ask, "Write a book - me?" Are you wondering how to expand your business? Do you have a lot of expertise to share – which you know would help your audience? Has a major segment of the market shifted away from buying your services? Are you questioning your marketing...
How Perfectionism Prevents Publishing
Perfectionism and its sidekick, procrastination, can not only strangle the life out of your writing but prevent it from ever seeing the light of day—i.e., the eyes of others. This is a sinister partnership. Imagine a writer named Julianne. All her life, she’s wanted...
Time to Write a Book: How Do You Get It?
Many authors tell me they feel stuck when it comes to starting a book. That blank screen stymies them. Their desire to be an author and to get the benefits of being published is thwarted by the time to write a book. Writing a book can be an intimidating task. Blank...
How a Writers’ Group Fuels Your Success
The most successful writers of fiction, memoir, and narrative nonfiction know that they can’t go down the writing road alone. When they do the actual writing, quiet and solitude are essential, but for the evaluation stage, their work needs fresh eyes and minds...
5 Ways Writing a Book Can Grow Your Business
You’re sitting in a conference room watching the speaker ask, “Raise your hand if you’d like to get started with writing a book.” When I asked that question, nearly every hand went up. Wanting to write a book and actually writing a book are two different things. One...
Top 7 Benefits of Writing Publications
When you are sitting in front of a computer trying to write publications, you may wonder, “Is this really worth it?” Keep in mind these benefits when you question whether you should attempt to get something published. In this post, publications means articles and...
Why shorter is better when it comes to books
When we read something, we don’t pay much attention to subjects like long sentences, paragraphs, and chapters—until they interfere with our reading. That’s the point at which the writer is in danger of losing his or her audience. You don’t want that point to come....
Overcoming Objections: Defeating Your Top Book-Writing Hurdle
You know you need to do it. You’ve had it on your to-do list for years. This is the year you must get your book in print. If only you could cover come your book-writing hurdle. And yet…nothing. It’s not that you don’t recognize the benefits, or that you don’t want to...
What to Do Before You Write a Book
You have a deep desire to write a book. You’ve been writing down ideas, and you believe that you could develop an original approach to your subject. This makes a great start, but before you set the keyboard on fire, do your research. Check Out the Competition before...
You want to write – why don’t you?
So many people—often those who are successful in their chosen fields harbor buried urges to write, paint, or express some other artistic urge that they’ve always denied themselves. They want to write a book. I wonder how many of them, when they come to the ends of...