by Pat Iyer | May 12, 2022 | Blog, Writing Skills
Do you know how to send out effective emails? You might bristle at the question. “Of course! I email all day long.” Have you changed your email techniques since the beginning of the pandemic? On a functional level, most businesses responded quickly to the...
by Pat Iyer | Apr 29, 2022 | Blog, Blogging
We are driven by our need for answers to solve common problem and turn to how-to blogs and videos for help. A how-to blog can strengthen your relationship with readers and potential customers and clients. Take advantage of one of the Internet’s primary benefits: the...
by Pat Iyer | Apr 21, 2022 | Blog, Writing Style
A few words can determine the success or failure of your email campaign. Are your headers making your email header fail? Email Headers That Lose You Subscribers “Do You Hate Me?” I got a message with this header in my inbox a few days ago. It didn’t come from anyone I...
by Pat Iyer | Apr 14, 2022 | Blog, Book writing
“What will my reader get from my how to book?” Don’t begin writing your book without answering this question. If you’re writing a how-to nonfiction book, you’re not writing to entertain your readers. They’re looking for information. They want answers to...
by Pat Iyer | Apr 7, 2022 | Blog, Writing Style
Sprinkling quotations into your writing is a very effective way to improve it. Doing this serves a number of functions. Quotations summarize a point you’re making in your work. They also emphasize this point. A quotation by someone both famous and respected gives...
