by Pat Iyer | Dec 1, 2022 | Blog, Blogging
I stared at boxes of printed newsletters and questioned my commitment to printed newsletters. Was this worth the expense? Should I send an email newsletter instead? And if so, how often? I’ll share with you why I switched from a printed to a digital newsletter...
by Pat Iyer | Nov 9, 2022 | Blog, Writing Style
Good writing skills plus a good attitude make a good memo. The tone of the company memo is key. An Imaginary Case History Sean must send out a memo to the people on his team about low productivity among employees. The nature of that memo will depend a lot on the kind...
by Pat Iyer | Nov 3, 2022 | Blog, Book writing, Publishing
What is the best Kindle pricing range? To answer how to price your Kindle book, first ask yourself, “Am I more interested cash sales or gaining exposure/subscribers?” When to Offer Your Book for Free If your goal is to use your Kindle eBook to attract...
by Pat Iyer | Oct 21, 2022 | Blog, Writing process
In school, I remember a lot of time being devoted to teaching the skill of outlining. Teachers recommended it as the best way to form the foundation for an essay or term paper. The essay style I learned was highly structured. First came the Roman numerals, then the...
by Pat Iyer | Oct 5, 2022 | Blog, Publishing, Writing Style
Writing Your Book is Only the First Step I’ve published nearly 60 books and had a role in designing many books I’ve ghostwritten and/or edited. From this experience, I know that the interior design of a book plays a huge role. It can even determine whether a reader...
