by Pat Iyer | Jun 2, 2022 | Blog, Writing process
What is an irresistible hook? A hook is a compelling title or first sentence in an article or claim that pulls your ideal reader right in. Where are your irresistible hooks? Your hooks are in your stories. What is the story behind your business? What is the story...
by Pat Iyer | May 26, 2022 | Blog, Grammar
Active Voice Attracts Readers Passive sentence construction drains the power and focus of your writing. and for many of us, it is so natural that we don’t realize we are doing it. Engage your readers with active voice and reduce your use of passive voice....
by Pat Iyer | May 12, 2022 | Blog, Writing Skills
Do you know how to send out effective emails? You might bristle at the question. “Of course! I email all day long.” Have you changed your email techniques since the beginning of the pandemic? On a functional level, most businesses responded quickly to the...
by Pat Iyer | Apr 29, 2022 | Blog, Blogging
We are driven by our need for answers to solve common problem and turn to how-to blogs and videos for help. A how-to blog can strengthen your relationship with readers and potential customers and clients. Take advantage of one of the Internet’s primary benefits: the...
by Pat Iyer | Apr 21, 2022 | Blog, Writing Style
A few words can determine the success or failure of your email campaign. Are your headers making your email header fail? Email Headers That Lose You Subscribers “Do You Hate Me?” I got a message with this header in my inbox a few days ago. It didn’t come from anyone I...
