by Pat Iyer | Aug 18, 2022 | Blog, Writing process
Know When To Stop No matter what you’re writing, if you get carried away by your own words, you’ll lose your audience. Mark Twain told a story about sitting in church one day. The preacher was giving an inspiring sermon on the subject of a worthy cause. He was asking...
by Pat Iyer | Aug 11, 2022 | Blog, Writing Skills
Do you know how to show off your expertise? Having a top-notch website is crucial. You might be the most brilliant business owner, but how will your market know it? Do you blog about your expertise? Do you share advice in a select group of private forums? Of course,...
by Pat Iyer | Aug 11, 2022 | Blog, Book writing
What is a short book? And how long should it be? Thirty years ago, you would have had no trouble answering that question. A book was an oblong physical object that had either hard covers and a dust jacket or was a paperback. You turned the pages with your hand. That...
by Pat Iyer | Jul 14, 2022 | Blog, Writing process
You’ve probably heard of the editing tool, Grammarly. If you go to its web site, grammarly.com, you will read claims that the app ensures that what you write is easy to read, effective, and mistake-free. It presumably detects grammar, spelling, punctuation, word...
by Pat Iyer | Jul 7, 2022 | Blog, Writing Skills
With email inboxes getting ever more crowded, you must snag the attention of your reader – and quickly. First, they look at who sent them the email, and then, they look at the email subject line. Here are 5 attention-getting tactics for email subject lines. 1. The...
