microphone with pop filterMaybe writing isn’t your genius. Don’t let that stop you when you want to create content.

As a ghostwriter, I’ve had people come to me, saying that they would love to write a book, but they can’t write. Sadly, they may blame themselves for what they perceive as a deficiency.

In an interview I had with Tina Greenbaum, teacher, coach, and author, she made a statement that will give comfort you if you feel you lack an essential gift. Her response to any skill she lacks is to delegate it to someone gifted in that area. Her reason? “It’s not my genius.”

Frustrated authors who want to create content can apply the same reasoning.

Learning Styles are Key

Although educators don’t completely agree about the different ways people learn, two areas that seem clearly defined are the differences between auditory and reading/writing learners.

Reading/writing learners, as their name says, love to read and write. They love words, and no one must tell them to look up one in a dictionary. They probably keep journals.

Many of them love the fine points of writing: grammar, punctuation, spelling, and vocabulary.

If they’re stuck in a car with, they’ll read the automotive manual or an old takeout menu.

Perhaps no part of the above describes you, that’s not how you learn. You may be an auditory learner.

Their Genius Lies in Speaking

Many people are gifted speakers. They can get up behind a podium and enthrall an audience. They are storytellers; they know how to draw in their audience; they may be charm personified. People learn easily and enthusiastically from them.

These identical people freeze when they must create content by writing. You’d think they never told a story in their lives. If you are like them, record every talk you give as an easy way to create content.

Auditory learners, whether they’re children or adults, would rather listen to a lecture than read its notes. They like to read out loud to themselves. In a class or lecture, they raise their hands often, and have a good grasp about how to explain things verbally. That’s what makes so many of them compelling public speakers.

If someone gives them instructions, they often repeat them aloud, which reinforces their memory.

They are likely to prefer listening to audiobooks to reading. Auditory learners often love movies, not so much for the visuals (those who do have yet another way of learning) but for the sound effects and dialogue.

Does that sound like you? If so, speaking, not writing, is your genius.

Don’t Write ; Tell It to Create Content

That means that you can write your content in a way that expresses your genius. There are several ways you can tell your content: use an app on your phone, record on Zoom, or use a digital recorder.

Either hire a person to do the transcription, using a service like Upwork or Fiverr, or use artificial intelligence sites to do the transcription for you.

For a larger project, like a book, a relationship with a ghostwriter will bring out the book you want to publish.

You can communicate via phone or in Zoom conversations that the ghostwriter will record and have transcribed. She or he will ideally be skilled in drawing out of you the insightful stories and insights you want to share with others.

The ghostwriter will interview you, and your answers will elicit new questions. You will also verbally go over the transcribed material. He or she will point areas that sound worth expansion. In this way you will work together to create a structure and direction for your book.

The resulting manuscript will be as much yours as a written document would have been. You create content by using your genius.

If you’d like to chat about my ghostwriting services, use the contact form on patiyer.com.