When you write a book about your business, it could be the best way you spend your advertising money. Twenty-odd years ago I stayed for the first time at a Marriot hotel. A book sat on the desk in the room, entitled The Spirit to Serve Marriott’s Way. The title...
If you have written or plan to write a book to build your business, you need a plan. Adam Kipnes describes how each of his books brings his readers closer to a direct one-to-one business relationship with him. This virtual blueprint for success can help you get the...
You ask, “Write a book – me?” Are you wondering how to expand your business? Do you have a lot of expertise to share – which you know would help your audience? Has a major segment of the market shifted away from buying your services? Are you...
You have a deep desire to write a book. You’ve been writing down ideas, and you believe that you could develop an original approach to your subject. This makes a great start, but before you set the keyboard on fire, do your research. Check Out the Competition before...
Consider the ramifications of AI and medicine: the physician-patient consultation. The particular example I use involves ChatGPT. While the program …Read More »
