by Pat Iyer | Dec 22, 2022 | Blog, Business Writing
As distinct from blog posts, which run 500-800 words in length, a newsletter gives you the opportunity to expand your views on a subject. They also allow you to include more than one subject and to use design features with greater creativity. With a newsletter, you...
by Pat Iyer | Mar 20, 2020 | Blog, Podcast, Writing Skills, Writing Style
You’ve probably heard the phrase, “Location, location, location” in reference to buying or renting real estate. The concept of location also applies to an article or book. The prime real estate is the headline and the line that follows it. I know you are familiar with...
by Pat Iyer | Mar 12, 2020 | Blog, Podcast, Writing Style
One of the biggest reasons people have for not having a newsletter, either for their business or for a book or other writing, is not knowing what to write for it. The best way to find out is to see what other people in your area of expertise write. You aren’t going to...
