by Pat Iyer | Feb 17, 2023 | Blog, Writing Style
You’ve written an engaging headline, and now your reader is intrigued – and willing to give a bit more time to reading your blog before leaving. After the headline, your compelling first line is your second chance to grab your readers’ attention. If you pull...
by Pat Iyer | Jan 26, 2023 | Blog, Business Writing, Writing Style
There is no way to avoid having to write effective emails. Are you using powerful language? Let me give you an example of what not to do. Whenever I edit the transcript of a podcast, I search for the phrase, “You know.” A search of a 30-minute podcast yielded 80...
by Pat Iyer | Nov 9, 2022 | Blog, Writing Style
Good writing skills plus a good attitude make a good memo. The tone of the company memo is key. An Imaginary Case History Sean must send out a memo to the people on his team about low productivity among employees. The nature of that memo will depend a lot on the kind...
by Pat Iyer | Oct 5, 2022 | Blog, Publishing, Writing Style
Writing Your Book is Only the First Step I’ve published nearly 60 books and had a role in designing many books I’ve ghostwritten and/or edited. From this experience, I know that the interior design of a book plays a huge role. It can even determine whether a reader...
by Pat Iyer | Sep 15, 2022 | Blog, Writing Style
If Your Company Uses Instruction Manuals for Its Products, You Must Read This. Too many businesses don’t give enough attention to what may be their most important documents. Entering Appliance Hell I recently bought an appliance. (I’m not naming either the specific...
by Pat Iyer | Jun 16, 2022 | Blog, Writing Style
Non-fiction writers, especially if they’re beginning writers, can make a critical mistake about what writing non-fiction demands. They may think, “This is going to be easier than writing fiction. I don’t have to worry about characters, plot development, description,...
