by Pat Iyer | Mar 26, 2026 | Blog, Blogging, Writing Style
A potential client lands on your website, scans your services, and then pauses. Then they read a case study. They are not looking for a list of credentials. They are asking themselves a different question: Can this person really help me? This is where case studies...
by Pat Iyer | Dec 5, 2025 | Artificial Intelligence, Blog, Business Writing, Editing, Writing Style
AI-generated content simplifies content creation, for sure. I use it frequently. At this point in our assimilation of AI-created content, we are learning to spot the hallmarks that a computer wrote the content. When I spoke with a marketing manager of a law firm...
by Pat Iyer | Jun 22, 2023 | Blog, Writing Style
While newer writers fall more easily into telling rather than showing in their work, experienced writers don’t have immunity. Here are some ways to use active voice to keep readers. How Much of Your Writing Employs the Active Voice? You can identify passive voice by...
by Pat Iyer | May 4, 2023 | Blog, Writing Style
Attention spans are decreasing these days, leading to brevity in writing. Social media, especially Twitter, has trained us to expect our information to be delivered in small, easily digestible packages. At the same time our audience wants our content to be...
by Pat Iyer | Apr 6, 2023 | Blog, Uncategorized, Writing Style
In June 2018, Ernst & Young, an accounting firm with $36.4 million in global revenue and 270,000 employees, demonstrated how deeply sexist language is embedded in company culture. At a day-and-a-half-long seminar on leadership and empowerment, 30 female executives...
by Pat Iyer | Feb 17, 2023 | Blog, Writing Style
You’ve written an engaging headline, and now your reader is intrigued – and willing to give a bit more time to reading your blog before leaving. After the headline, your compelling first line is your second chance to grab your readers’ attention. If you pull...
