by Pat Iyer | Jan 9, 2019 | Blog, Blogging, Video
When people first started blogging, many people used the platform to inject their personality into their blogs. They ranted (and raved). Today, business blogs may serve many purposes. They educate, persuade, and entertain. In today’s impersonal world, that can make a...
by Pat Iyer | Jan 3, 2019 | Blog, Publishing, Video
What does it take for coeditors to work together well? I’ve worked with coeditors on several of my textbooks. The Role of Coeditors Once your plan for your book includes more than about 12 chapters you will usually need help from a coeditor. A coeditor needs to...
by Pat Iyer | Dec 13, 2018 | Blog, Video, Writing Skills
You can write the best story ever told, but without a good headline, I won’t read your article. Experts estimate that 80 to 90 percent of people who read a headline won’t go on to read an article because the headline didn’t grab their attention. That doesn’t...
by Pat Iyer | Dec 8, 2018 | Blog, Video, Writing Skills
Bloated writing, like a bloated stomach after a big meal, can put you to sleep. Is your writing lean? Have you ever read a piece of writing that bored you without your knowing why? You started reading it because you had an interest in the subject, but you found...
by Pat Iyer | Oct 30, 2018 | Blog, Video, Writing Skills
How can you achieve natural sounding writing? Imagine you are in a restaurant with a friend. You’ve just seen a technical report you want to share with your friend. As you explain the results, your friend asks questions which takes you deep into the conversation and...
